@inproceedings{guerini-etal-2012-ecological,
title = "Ecological Evaluation of Persuasive Messages Using {G}oogle {A}d{W}ords",
author = "Guerini, Marco and
Strapparava, Carlo and
Stock, Oliviero",
editor = "Li, Haizhou and
Lin, Chin-Yew and
Osborne, Miles and
Lee, Gary Geunbae and
Park, Jong C.",
booktitle = "Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)",
month = jul,
year = "2012",
address = "Jeju Island, Korea",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/P12-1104",
pages = "988--996",
}
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%0 Conference Proceedings
%T Ecological Evaluation of Persuasive Messages Using Google AdWords
%A Guerini, Marco
%A Strapparava, Carlo
%A Stock, Oliviero
%Y Li, Haizhou
%Y Lin, Chin-Yew
%Y Osborne, Miles
%Y Lee, Gary Geunbae
%Y Park, Jong C.
%S Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
%D 2012
%8 July
%I Association for Computational Linguistics
%C Jeju Island, Korea
%F guerini-etal-2012-ecological
%U https://aclanthology.org/P12-1104
%P 988-996
Markdown (Informal)
[Ecological Evaluation of Persuasive Messages Using Google AdWords](https://aclanthology.org/P12-1104) (Guerini et al., ACL 2012)
ACL