Ecological Evaluation of Persuasive Messages Using Google AdWords

Marco Guerini, Carlo Strapparava, Oliviero Stock


Anthology ID:
P12-1104
Volume:
Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
Month:
July
Year:
2012
Address:
Jeju Island, Korea
Venue:
ACL
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
988–996
Language:
URL:
https://aclanthology.org/P12-1104
DOI:
Bibkey:
Cite (ACL):
Marco Guerini, Carlo Strapparava, and Oliviero Stock. 2012. Ecological Evaluation of Persuasive Messages Using Google AdWords. In Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 988–996, Jeju Island, Korea. Association for Computational Linguistics.
Cite (Informal):
Ecological Evaluation of Persuasive Messages Using Google AdWords (Guerini et al., ACL 2012)
Copy Citation:
PDF:
https://aclanthology.org/P12-1104.pdf