<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="longpre-etal-2019-persuasion">
    <titleInfo>
        <title>Persuasion of the Undecided: Language vs. the Listener</title>
    </titleInfo>
    <name type="personal">
        <namePart type="given">Liane</namePart>
        <namePart type="family">Longpre</namePart>
        <role>
            <roleTerm authority="marcrelator" type="text">author</roleTerm>
        </role>
    </name>
    <name type="personal">
        <namePart type="given">Esin</namePart>
        <namePart type="family">Durmus</namePart>
        <role>
            <roleTerm authority="marcrelator" type="text">author</roleTerm>
        </role>
    </name>
    <name type="personal">
        <namePart type="given">Claire</namePart>
        <namePart type="family">Cardie</namePart>
        <role>
            <roleTerm authority="marcrelator" type="text">author</roleTerm>
        </role>
    </name>
    <originInfo>
        <dateIssued>2019-08</dateIssued>
    </originInfo>
    <typeOfResource>text</typeOfResource>
    <relatedItem type="host">
        <titleInfo>
            <title>Proceedings of the 6th Workshop on Argument Mining</title>
        </titleInfo>
        <name type="personal">
            <namePart type="given">Benno</namePart>
            <namePart type="family">Stein</namePart>
            <role>
                <roleTerm authority="marcrelator" type="text">editor</roleTerm>
            </role>
        </name>
        <name type="personal">
            <namePart type="given">Henning</namePart>
            <namePart type="family">Wachsmuth</namePart>
            <role>
                <roleTerm authority="marcrelator" type="text">editor</roleTerm>
            </role>
        </name>
        <originInfo>
            <publisher>Association for Computational Linguistics</publisher>
            <place>
                <placeTerm type="text">Florence, Italy</placeTerm>
            </place>
        </originInfo>
        <genre authority="marcgt">conference publication</genre>
    </relatedItem>
    <abstract>This paper examines the factors that govern persuasion for a priori UNDECIDED versus DECIDED audience members in the context of on-line debates. We separately study two types of influences: linguistic factors — features of the language of the debate itself; and audience factors — features of an audience member encoding demographic information, prior beliefs, and debate platform behavior. In a study of users of a popular debate platform, we find first that different combinations of linguistic features are critical for predicting persuasion outcomes for UNDECIDED versus DECIDED members of the audience. We additionally find that audience factors have more influence on predicting the side (PRO/CON) that persuaded UNDECIDED users than for DECIDED users that flip their stance to the opposing side. Our results emphasize the importance of considering the undecided and decided audiences separately when studying linguistic factors of persuasion.</abstract>
    <identifier type="citekey">longpre-etal-2019-persuasion</identifier>
    <identifier type="doi">10.18653/v1/W19-4519</identifier>
    <location>
        <url>https://aclanthology.org/W19-4519</url>
    </location>
    <part>
        <date>2019-08</date>
        <extent unit="page">
            <start>167</start>
            <end>176</end>
        </extent>
    </part>
</mods>
</modsCollection>

%0 Conference Proceedings
%T Persuasion of the Undecided: Language vs. the Listener
%A Longpre, Liane
%A Durmus, Esin
%A Cardie, Claire
%Y Stein, Benno
%Y Wachsmuth, Henning
%S Proceedings of the 6th Workshop on Argument Mining
%D 2019
%8 August
%I Association for Computational Linguistics
%C Florence, Italy
%F longpre-etal-2019-persuasion
%X This paper examines the factors that govern persuasion for a priori UNDECIDED versus DECIDED audience members in the context of on-line debates. We separately study two types of influences: linguistic factors — features of the language of the debate itself; and audience factors — features of an audience member encoding demographic information, prior beliefs, and debate platform behavior. In a study of users of a popular debate platform, we find first that different combinations of linguistic features are critical for predicting persuasion outcomes for UNDECIDED versus DECIDED members of the audience. We additionally find that audience factors have more influence on predicting the side (PRO/CON) that persuaded UNDECIDED users than for DECIDED users that flip their stance to the opposing side. Our results emphasize the importance of considering the undecided and decided audiences separately when studying linguistic factors of persuasion.
%R 10.18653/v1/W19-4519
%U https://aclanthology.org/W19-4519
%U https://doi.org/10.18653/v1/W19-4519
%P 167-176

Markdown (Informal)

[Persuasion of the Undecided: Language vs. the Listener](https://aclanthology.org/W19-4519) (Longpre et al., ArgMining 2019)

• Persuasion of the Undecided: Language vs. the Listener (Longpre et al., ArgMining 2019)

ACL

• Liane Longpre, Esin Durmus, and Claire Cardie. 2019. Persuasion of the Undecided: Language vs. the Listener. In Proceedings of the 6th Workshop on Argument Mining, pages 167–176, Florence, Italy. Association for Computational Linguistics.