@InProceedings{yang-EtAl:2015:EMNLP1,
  author    = {Yang, Chao  and  Pan, Shimei  and  Mahmud, Jalal  and  Yang, Huahai  and  Srinivasan, Padmini},
  title     = {Using Personal Traits For Brand Preference Prediction},
  booktitle = {Proceedings of the 2015 Conference on Empirical Methods in Natural Language Processing},
  month     = {September},
  year      = {2015},
  address   = {Lisbon, Portugal},
  publisher = {Association for Computational Linguistics},
  pages     = {86--96},
  url       = {http://aclweb.org/anthology/D15-1009}
}