@InProceedings{Dayag:2008:PACLIC2008,
author    = {Danilo Dayag},
title     = {The Discourse of Print Advertising in the  Philippines: Generic Structures and Linguistic Features},
booktitle = {Proceedings of the 22nd Pacific Asia Conference on Language, Information and Computation},
year      = {2008},
month     = {November},
address   = {The University of the Philippines Visayas Cebu College, Cebu City, Philippines},
publisher = {De La Salle University, Manila, Philippines},
pages     = {1--15},
url       = {http://www.aclweb.org/anthology/Y08-1001}
}