@InProceedings{lukin-EtAl:2017:EACLlong,
  author    = {Lukin, Stephanie  and  Anand, Pranav  and  Walker, Marilyn  and  Whittaker, Steve},
  title     = {Argument Strength is in the Eye of the Beholder: Audience Effects in Persuasion},
  booktitle = {Proceedings of the 15th Conference of the European Chapter of the Association for Computational Linguistics: Volume 1, Long Papers},
  month     = {April},
  year      = {2017},
  address   = {Valencia, Spain},
  publisher = {Association for Computational Linguistics},
  pages     = {742--753},
  abstract  = {Americans spend about a third of their time online, with many participating in
	online
	conversations on social and political issues. We hypothesize that social media
	arguments on such issues may be more engaging and persuasive than traditional
	media
	summaries, and that particular types of people may be more or less convinced by
	particular styles of argument, e.g. emotional arguments may resonate with some
	personalities while factual arguments resonate with others. We report a set of
	experiments
	testing at large scale how audience variables interact with argument style to
	affect the persuasiveness of an argument, an under-researched topic within
	natural
	language processing. We show that belief change is affected by personality
	factors,
	with conscientious, open and agreeable people being more convinced by emotional
	arguments.},
  url       = {http://www.aclweb.org/anthology/E17-1070}
}