Language serves as a powerful tool for the manifestation of societal belief systems. In doing so, it also perpetuates the prevalent biases in our society. Gender bias is one of the most pervasive biases in our society and is seen in online and offline discourses. With LLMs increasingly gaining human-like fluency in text generation, gaining a nuanced understanding of the biases these systems can generate is imperative. Prior work often treats gender bias as a binary classification task. However, acknowledging that bias must be perceived at a relative scale; we investigate the generation and consequent receptivity of manual annotators to bias of varying degrees. Specifically, we create the first dataset of GPT-generated English text with normative ratings of gender bias. Ratings were obtained using Best–Worst Scaling – an efficient comparative annotation framework. Next, we systematically analyze the variation of themes of gender biases in the observed ranking and show that identity-attack is most closely related to gender bias. Finally, we show the performance of existing automated models trained on related concepts on our dataset.

Linguistic style matching (LSM) in conversations can be reflective of several aspects of social influence such as power or persuasion. However, how LSM relates to the outcomes of online communication on platforms such as Reddit is an unknown question. In this study, we analyze a large corpus of two-party conversation threads in Reddit where we identify all occurrences of LSM using two types of style: the use of function words and formality. Using this framework, we examine how levels of LSM differ in conversations depending on several social factors within Reddit: post and subreddit features, conversation depth, user tenure, and the controversiality of a comment. Finally, we measure the change of LSM following loss of status after community banning. Our findings reveal the interplay of LSM in Reddit conversations with several community metrics, suggesting the importance of understanding conversation engagement when understanding community dynamics.

Understanding interpersonal communication requires, in part, understanding the social context and norms in which a message is said. However, current methods for identifying offensive content in such communication largely operate independent of context, with only a few approaches considering community norms or prior conversation as context. Here, we introduce a new approach to identifying inappropriate communication by explicitly modeling the social relationship between the individuals. We introduce a new dataset of contextually-situated judgments of appropriateness and show that large language models can readily incorporate relationship information to accurately identify appropriateness in a given context. Using data from online conversations and movie dialogues, we provide insight into how the relationships themselves function as implicit norms and quantify the degree to which context-sensitivity is needed in different conversation settings. Further, we also demonstrate that contextual-appropriateness judgments are predictive of other social factors expressed in language such as condescension and politeness.