Ensuring relevance quality in product search is a critical task as it impacts the customer’s ability to find intended products in the short-term as well as the general perception and trust of the e-commerce system in the long term. In this work we leverage a high-precision cross-encoder BERT model for semantic similarity between customer query and products and survey its effectiveness for three ranking applications where offline-generated scores could be used: (1) as an offline metric for estimating relevance quality impact, (2) as a re-ranking feature covering head/torso queries, and (3) as a training objective for optimization. We present results on effectiveness of this strategy for the large e-commerce setting, which has general applicability for choice of other high-precision models and tasks in ranking.

In E-commerce search, spelling correction plays an important role to find desired products for customers in processing user-typed search queries. However, resolving phonetic errors is a critical but much overlooked area. The query with phonetic spelling errors tends to appear correct based on pronunciation but is nonetheless inaccurate in spelling (e.g., “bluetooth sound system” vs. “blutut sant sistam”) with numerous noisy forms and sparse occurrences. In this work, we propose a generalized spelling correction system integrating phonetics to address phonetic errors in E-commerce search without additional latency cost. Using India (IN) E-commerce market for illustration, the experiment shows that our proposed phonetic solution significantly improves the F1 score by 9%+ and recall of phonetic errors by 8%+. This phonetic spelling correction system has been deployed to production, currently serving hundreds of millions of customers.