Areej Fatemah Meghji
2025
Anthropomorphizing AI: A Multi-Label Analysis of Public Discourse on Social Media
Muhammad Owais Raza
|
Areej Fatemah Meghji
Proceedings of Interdisciplinary Workshop on Observations of Misunderstood, Misguided and Malicious Use of Language Models
As the anthropomorphization of AI in public discourse usually reflects a complex interplay of metaphors, media framing, and societal perceptions, it is increasingly being used to shape and influence public perception on a variety of topics. To explore public perception and investigate how AI is personified, emotionalized, and interpreted in public discourse, we develop a custom multi-labeled dataset from the title and description of YouTube videos discussing artificial intelligence (AI) and large language models (LLMs). This was accomplished using a hybrid annotation pipeline that combined human-in-the-loop validation with AI assisted pre-labeling. This research introduces a novel taxonomy of narrative and epistemic dimensions commonly found in social media content on AI / LLM. Employing two modeling techniques based on traditional machine learning and transformer-based models for classification, the experimental results indicate that the fine-tuned transformer models, particularly AnthroRoBERTa and AnthroDistilBERT, generally outperform traditional machine learning approaches in anthropomorphization focused classification.