Understanding users’ intentions in e-commerce platforms requires commonsense knowledge. In this paper, we present FolkScope, an intention knowledge graph construction framework, to reveal the structure of humans’ minds about purchasing items. As commonsense knowledge is usually ineffable and not expressed explicitly, it is challenging to perform information extraction. Thus, we propose a new approach that leverages the generation power of large language models (LLMs) and human-in-the-loop annotation to semi-automatically construct the knowledge graph. LLMs first generate intention assertions via e-commerce specific prompts to explain shopping behaviors, where the intention can be an open reason or a predicate falling into one of 18 categories aligning with ConceptNet, e.g., IsA, MadeOf, UsedFor, etc. Then we annotate plausibility and typicality labels of sampled intentions as training data in order to populate human judgments to all automatic generations. Last, to structurize the assertions, we propose pattern mining and conceptualization to form more condensed and abstract knowledge. Extensive evaluations and study demonstrate that our constructed knowledge graph can well model e-commerce knowledge and have many potential applications.

Generating an informative and attractive title for the product is a crucial task for e-commerce. Most existing works follow the standard multimodal natural language generation approaches, e.g., image captioning, and employ the large scale of human-labelled datasets to train desirable models. However, for novel products, especially in a different domain, there are few existing labelled data. In this paper, we propose a prompt-based approach, i.e., the Multimodal Prompt Learning framework, to accurately and efficiently generate titles for novel products with limited labels. We observe that the core challenges of novel product title generation are the understanding of novel product characteristics and the generation of titles in a novel writing style. To this end, we build a set of multimodal prompts from different modalities to preserve the corresponding characteristics and writing styles of novel products. As a result, with extremely limited labels for training, the proposed method can retrieve the multimodal prompts to generate desirable titles for novel products. The experiments and analyses are conducted on five novel product categories under both the in-domain and out-of-domain experimental settings. The results show that, with only 1% of downstream labelled data for training, our proposed approach achieves the best few-shot results and even achieves competitive results with fully-supervised methods trained on 100% of training data; With the full labelled data for training, our method achieves state-of-the-art results.

Answering complex questions often requires reasoning over knowledge graphs (KGs). State-of-the-art methods often utilize entities in questions to retrieve local subgraphs, which are then fed into KG encoder, e.g. graph neural networks (GNNs), to model their local structures and integrated into language models for question answering. However, this paradigm constrains retrieved knowledge in local subgraphs and discards more diverse triplets buried in KGs that are disconnected but useful for question answering. In this paper, we propose a simple yet effective method to first retrieve the most relevant triplets from KGs and then rerank them, which are then concatenated with questions to be fed into language models. Extensive results on both CommonsenseQA and OpenbookQA datasets show that our method can outperform state-of-the-art up to 4.6% absolute accuracy.

Attribute Value Extraction (AVE) aims to retrieve the values of attributes from the product profiles. The state-of-the-art methods tackle the AVE task through a question-answering (QA) paradigm, where the value is predicted from the context (i.e. product profile) given a query (i.e. attributes). Despite of the substantial advancements that have been made, the performance of existing methods on rare attributes is still far from satisfaction, and they cannot be easily extended to unseen attributes due to the poor generalization ability. In this work, we propose to leverage pretraining and transfer learning to address the aforementioned weaknesses. We first collect the product information from various E-commerce stores and retrieve a large number of (profile, attribute, value) triples, which will be used as the pretraining corpus. To more effectively utilize the retrieved corpus, we further design a Knowledge-Selective Framework (KSelF) based on query expansion that can be closely combined with the pretraining corpus to boost the performance. Meanwhile, considering the public AE-pub dataset contains considerable noise, we construct and contribute a larger benchmark EC-AVE collected from E-commerce websites. We conduct evaluation on both of these datasets. The experimental results demonstrate that our proposed KSelF achieves new state-of-the-art performance without pretraining. When incorporated with the pretraining corpus, the performance of KSelF can be further improved, particularly on the attributes with limited training resources.

Current abstractive summarization models often generate inconsistent content, i.e. texts that are not directly inferable from the source document, are not consistent with respect to world knowledge, or are self-contradictory. These inconsistencies motivate a new consistency taxonomy that we define as faithfulness, factuality, and self-supportiveness. However, most recent work on reducing inconsistency in document summarization only focuses on faithfulness detection and correction while ignoring other inconsistency phenomena, which limits the model’s scalability. To improve the general consistency we introduce EnergySum, where we apply the Residual Energy-based Model by designing energy scorers that reflect each type of consistency. These energy scores are utilized in candidate re-ranking during the sampling process. Experiments on XSUM and CNN/DM datasets show that EnergySum mitigates the trade-off between accuracy and consistency.

Large language models (LMs) beyond a certain scale, demonstrate the emergent capability of generating free-text rationales for their predictions via chain-of-thought (CoT) prompting. While CoT can yield dramatically improved performance, such gains are only observed for sufficiently large LMs. Even more concerning, there is little guarantee that the generated rationales are consistent with LM’s predictions or faithfully justify the decisions. In this work, we propose SCOTT, a faithful knowledge distillation method to learn a small, self-consistent CoT model from a teacher model that is orders of magnitude larger. To form better supervision, we elicit rationales supporting the gold answers from a large LM (teacher) by contrastive decoding, which encourages the teacher to generate tokens that become more plausible only when the answer is considered. To ensure faithful distillation, we use the teacher-generated rationales to learn a student LM with a counterfactual reasoning objective, which prevents the student from ignoring the rationales to make inconsistent predictions. Experiments show that while yielding comparable performance, our method leads to a more faithful model than baselines. Further analysis shows that such a model respects the rationales more when making decisions; thus, we can improve its performance more by refining its rationales.

E-commerce queries are often short and ambiguous. Consequently, query understanding often uses query rewriting to disambiguate user-input queries. While using e-commerce search tools, users tend to enter multiple searches, which we call context, before purchasing. These history searches contain contextual insights about users’ true shopping intents. Therefore, modeling such contextual information is critical to a better query rewriting model. However, existing query rewriting models ignore users’ history behaviors and consider only the instant search query, which is often a short string offering limited information about the true shopping intent. We propose an end-to-end context-aware query rewriting model to bridge this gap, which takes the search context into account. Specifically, our model builds a session graph using the history search queries and their contained words. We then employ a graph attention mechanism that models cross-query relations and computes contextual information of the session. The model subsequently calculates session representations by combining the contextual information with the instant search query using an aggregation network. The session representations are then decoded to generate rewritten queries. Empirically, we demonstrate the superiority of our method to state-of-the-art approaches under various metrics.

Predicting missing facts in a knowledge graph (KG) is crucial as modern KGs are far from complete. Due to labor-intensive human labeling, this phenomenon deteriorates when handling knowledge represented in various languages. In this paper, we explore multilingual KG completion, which leverages limited seed alignment as a bridge, to embrace the collective knowledge from multiple languages. However, language alignment used in prior works is still not fully exploited: (1) alignment pairs are treated equally to maximally push parallel entities to be close, which ignores KG capacity inconsistency; (2) seed alignment is scarce and new alignment identification is usually in a noisily unsupervised manner. To tackle these issues, we propose a novel self-supervised adaptive graph alignment (SS-AGA) method. Specifically, SS-AGA fuses all KGs as a whole graph by regarding alignment as a new edge type. As such, information propagation and noise influence across KGs can be adaptively controlled via relation-aware attention weights. Meanwhile, SS-AGA features a new pair generator that dynamically captures potential alignment pairs in a self-supervised paradigm. Extensive experiments on both the public multilingual DBPedia KG and newly-created industrial multilingual E-commerce KG empirically demonstrate the effectiveness of SS-AGA

Recent research showed promising results on combining pretrained language models (LMs) with canonical utterance for few-shot semantic parsing. The canonical utterance is often lengthy and complex due to the compositional structure of formal languages. Learning to generate such canonical utterance requires significant amount of data to reach high performance. Fine-tuning with only few-shot samples, the LMs can easily forget pretrained knowledge, overfit spurious biases, and suffer from compositionally out-of-distribution generalization errors. To tackle these issues, we propose a novel few-shot semantic parsing method – SEQZERO. SEQZERO decomposes the problem into a sequence of sub-problems, which corresponds to the sub-clauses of the formal language. Based on the decomposition, the LMs only need to generate short answers using prompts for predicting sub-clauses. Thus, SEQZERO avoids generating a long canonical utterance at once. Moreover, SEQZERO employs not only a few-shot model but also a zero-shot model to alleviate the overfitting.In particular, SEQZERO brings out the merits from both models via ensemble equipped with our proposed constrained rescaling.SEQZERO achieves SOTA performance of BART-based models on GeoQuery and EcommerceQuery, which are two few-shot datasets with compositional data split.

Keyphrase generation is the task of automatically predicting keyphrases given a piece of long text. Despite its recent flourishing, keyphrase generation on non-English languages haven’t been vastly investigated. In this paper, we call attention to a new setting named multilingual keyphrase generation and we contribute two new datasets, EcommerceMKP and AcademicMKP, covering six languages. Technically, we propose a retrieval-augmented method for multilingual keyphrase generation to mitigate the data shortage problem in non-English languages. The retrieval-augmented model leverages keyphrase annotations in English datasets to facilitate generating keyphrases in low-resource languages. Given a non-English passage, a cross-lingual dense passage retrieval module finds relevant English passages. Then the associated English keyphrases serve as external knowledge for keyphrase generation in the current language. Moreover, we develop a retriever-generator iterative training algorithm to mine pseudo parallel passage pairs to strengthen the cross-lingual passage retriever. Comprehensive experiments and ablations show that the proposed approach outperforms all baselines.

User sessions empower many search and recommendation tasks on a daily basis. Such session data are semi-structured, which encode heterogeneous relations between queries and products, and each item is described by the unstructured text. Despite recent advances in self-supervised learning for text or graphs, there lack of self-supervised learning models that can effectively capture both intra-item semantics and inter-item interactions for semi-structured sessions. To fill this gap, we propose CERES, a graph-based transformer model for semi-structured session data. CERES learns representations that capture both inter- and intra-item semantics with (1) a graph-conditioned masked language pretraining task that jointly learns from item text and item-item relations; and (2) a graph-conditioned transformer architecture that propagates inter-item contexts to item-level representations. We pretrained CERES using ~468 million Amazon sessions and find that CERES outperforms strong pretraining baselines by up to 9% in three session search and entity linking tasks.

Exploiting label hierarchies has become a promising approach to tackling the zero-shot multi-label text classification (ZS-MTC) problem. Conventional methods aim to learn a matching model between text and labels, using a graph encoder to incorporate label hierarchies to obtain effective label representations (Rios and Kavuluru, 2018). More recently, pretrained models like BERT (Devlin et al., 2018) have been used to convert classification tasks into a textual entailment task (Yin et al., 2019). This approach is naturally suitable for the ZS-MTC task. However, pretrained models are underexplored in the existing work because they do not generate individual vector representations for text or labels, making it unintuitive to combine them with conventional graph encoding methods. In this paper, we explore to improve pretrained models with label hierarchies on the ZS-MTC task. We propose a Reinforced Label Hierarchy Reasoning (RLHR) approach to encourage interdependence among labels in the hierarchies during training. Meanwhile, to overcome the weakness of flat predictions, we design a rollback algorithm that can remove logical errors from predictions during inference. Experimental results on three real-life datasets show that our approach achieves better performance and outperforms previous non-pretrained methods on the ZS-MTC task.

Nowadays, with many e-commerce platforms conducting global business, e-commerce search systems are required to handle product retrieval under multilingual scenarios. Moreover, comparing with maintaining per-country specific e-commerce search systems, having an universal system across countries can further reduce the operational and computational costs, and facilitate business expansion to new countries. In this paper, we introduce an universal end-to-end multilingual retrieval system, and discuss our learnings and technical details when training and deploying the system to serve billion-scale product retrieval for e-commerce search. In particular, we propose a multilingual graph attention based retrieval network by leveraging recent advances in transformer-based multilingual language models and graph neural network architectures to capture the interactions between search queries and items in e-commerce search. Offline experiments on five countries data show that our algorithm outperforms the state-of-the-art baselines by 35% recall and 25% mAP on average. Moreover, the proposed model shows significant increase of conversion/revenue in online A/B experiments and has been deployed in production for multiple countries.

Weak supervision has shown promising results in many natural language processing tasks, such as Named Entity Recognition (NER). Existing work mainly focuses on learning deep NER models only with weak supervision, i.e., without any human annotation, and shows that by merely using weakly labeled data, one can achieve good performance, though still underperforms fully supervised NER with manually/strongly labeled data. In this paper, we consider a more practical scenario, where we have both a small amount of strongly labeled data and a large amount of weakly labeled data. Unfortunately, we observe that weakly labeled data does not necessarily improve, or even deteriorate the model performance (due to the extensive noise in the weak labels) when we train deep NER models over a simple or weighted combination of the strongly labeled and weakly labeled data. To address this issue, we propose a new multi-stage computational framework – NEEDLE with three essential ingredients: (1) weak label completion, (2) noise-aware loss function, and (3) final fine-tuning over the strongly labeled data. Through experiments on E-commerce query NER and Biomedical NER, we demonstrate that NEEDLE can effectively suppress the noise of the weak labels and outperforms existing methods. In particular, we achieve new SOTA F1-scores on 3 Biomedical NER datasets: BC5CDR-chem 93.74, BC5CDR-disease 90.69, NCBI-disease 92.28.

Sequence labeling aims to predict a fine-grained sequence of labels for the text. However, such formulation hinders the effectiveness of supervised methods due to the lack of token-level annotated data. This is exacerbated when we meet a diverse range of languages. In this work, we explore multilingual sequence labeling with minimal supervision using a single unified model for multiple languages. Specifically, we propose a Meta Teacher-Student (MetaTS) Network, a novel meta learning method to alleviate data scarcity by leveraging large multilingual unlabeled data. Prior teacher-student frameworks of self-training rely on rigid teaching strategies, which may hardly produce high-quality pseudo-labels for consecutive and interdependent tokens. On the contrary, MetaTS allows the teacher to dynamically adapt its pseudo-annotation strategies by the student’s feedback on the generated pseudo-labeled data of each language and thus mitigate error propagation from noisy pseudo-labels. Extensive experiments on both public and real-world multilingual sequence labeling datasets empirically demonstrate the effectiveness of MetaTS.

Recent emergence of multilingual pre-training language model (mPLM) has enabled breakthroughs on various downstream cross-lingual transfer (CLT) tasks. However, mPLM-based methods usually involve two problems: (1) simply fine-tuning may not adapt general-purpose multilingual representations to be task-aware on low-resource languages; (2) ignore how cross-lingual adaptation happens for downstream tasks. To address the issues, we propose a meta graph learning (MGL) method. Unlike prior works that transfer from scratch, MGL can learn to cross-lingual transfer by extracting meta-knowledge from historical CLT experiences (tasks), making mPLM insensitive to low-resource languages. Besides, for each CLT task, MGL formulates its transfer process as information propagation over a dynamic graph, where the geometric structure can automatically capture intrinsic language relationships to explicitly guide cross-lingual transfer. Empirically, extensive experiments on both public and real-world datasets demonstrate the effectiveness of the MGL method.