A quote tweet enables users to share others’ content while adding their own commentary. In order to enhance public engagement through quote tweets, we investigate the task of generating popular quote tweets. This task aims to produce quote tweets that garner higher popularity, as indicated by increased likes, replies, and retweets. Despite the impressive language generation capabilities of large language models (LLMs), there has been limited research on how LLMs can effectively learn the popularity of text to better engage the public. Therefore, we introduce a novel approach called Response-augmented Popularity-Aligned Language Model (RePALM), which aligns language generation with popularity by leveraging insights from augmented auto-responses provided by readers. We utilize the Proximal Policy Optimization framework with a dual-reward mechanism to jointly optimize for the popularity of the quote tweet and its consistency with the auto-responses. In our experiments, we collected two datasets consisting of quote tweets containing external links and those referencing others’ tweets. Extensive results demonstrate the superiority of RePALM over advanced language models that do not incorporate response augmentation.

Social media platforms are daily exhibiting millions of events. To preliminarily predict the mainstream public reaction to these events, we study trendy response prediction to automatically generate top-liked user replies to social media events. While previous works focus on generating responses without factoring in popularity, we propose Popularity-Aligned Language Models (PopALM) to distinguish responses liked by a larger audience through reinforcement learning. Recognizing the noisy labels from user “likes”, we tailor-make curriculum learning in proximal policy optimization (PPO) to help models capture the essential samples for easy-to-hard training. In experiments, we build a large-scale Weibo dataset for trendy response prediction, and its results show that PopALM can help boost the performance of advanced language models.

Millions of users are active on social media. To allow users to better showcase themselves and network with others, we explore the auto-generation of social media self-introduction, a short sentence outlining a user’s personal interests. While most prior work profiling users with tags (e.g., ages), we investigate sentence-level self-introductions to provide a more natural and engaging way for users to know each other. Here we exploit a user’s tweeting history to generate their self-introduction. The task is non-trivial because the history content may be lengthy, noisy, and exhibit various personal interests. To address this challenge, we propose a novel unified topic-guided encoder-decoder (UTGED) framework; it models latent topics to reflect salient user interest, whose topic mixture then guides encoding a user’s history and topic words control decoding their self-introduction. For experiments, we collect a large-scale Twitter dataset, and extensive results show the superiority of our UTGED to the advanced encoder-decoder models without topic modeling.

Social media is daily creating massive multimedia content with paired image and text, presenting the pressing need to automate the vision and language understanding for various multimodal classification tasks. Compared to the commonly researched visual-lingual data, social media posts tend to exhibit more implicit image-text relations. To better glue the cross-modal semantics therein, we capture hinting features from user comments, which are retrieved via jointly leveraging visual and lingual similarity. Afterwards, the classification tasks are explored via self-training in a teacher-student framework, motivated by the usually limited labeled data scales in existing benchmarks. Substantial experiments are conducted on four multimodal social media benchmarks for image-text relation classification, sarcasm detection, sentiment classification, and hate speech detection. The results show that our method further advances the performance of previous state-of-the-art models, which do not employ comment modeling or self-training.

The multimedia communications with texts and images are popular on social media. However, limited studies concern how images are structured with texts to form coherent meanings in human cognition. To fill in the gap, we present a novel concept of cross-modality discourse, reflecting how human readers couple image and text understandings. Text descriptions are first derived from images (named as subtitles) in the multimedia contexts. Five labels – entity-level insertion, projection and concretization and scene-level restatement and extension — are further employed to shape the structure of subtitles and texts and present their joint meanings. As a pilot study, we also build the very first dataset containing over 16K multimedia tweets with manually annotated discourse labels. The experimental results show that trendy multimedia encoders based on multi-head attention (with captions) are unable to well understand cross-modality discourse and additionally modeling texts at the output layer helps yield the-state-of-the-art results.

Millions of hashtags are created on social media every day to cross-refer messages concerning similar topics. To help people find the topics they want to discuss, this paper characterizes a user’s hashtagging preferences via predicting how likely they will post with a hashtag. It is hypothesized that one’s interests in a hashtag are related with what they said before (user history) and the existing posts present the hashtag (hashtag contexts). These factors are married in the deep semantic space built with a pre-trained BERT and a neural topic model via multitask learning. In this way, user interests learned from the past can be customized to match future hashtags, which is beyond the capability of existing methods assuming unchanged hashtag semantics. Furthermore, we propose a novel personalized topic attention to capture salient contents to personalize hashtag contexts. Experiments on a large-scale Twitter dataset show that our model significantly outperforms the state-of-the-art recommendation approach without exploiting latent topics.

Image paragraph captioning (IPC) aims to generate a fine-grained paragraph to describe the visual content of an image. Significant progress has been made by deep neural networks, in which the attention mechanism plays an essential role. However, conventional attention mechanisms tend to ignore the past alignment information, which often results in problems of repetitive captioning and incomplete captioning. In this paper, we propose an Interactive key-value Memory- augmented Attention model for image Paragraph captioning (IMAP) to keep track of the attention history (salient objects coverage information) along with the update-chain of the decoder state and therefore avoid generating repetitive or incomplete image descriptions. In addition, we employ an adaptive attention mechanism to realize adaptive alignment from image regions to caption words, where an image region can be mapped to an arbitrary number of caption words while a caption word can also attend to an arbitrary number of image regions. Extensive experiments on a benchmark dataset (i.e., Stanford) demonstrate the effectiveness of our IMAP model.