Recent advancements in Large Language Models (LLMs) have expanded context windows to million-token scales, yet benchmarks for evaluating memory remain limited to short-session synthetic dialogues. We introduce MemoryCD, the first large-scale, user-centric, cross-domain memory benchmark derived from lifelong real-world behaviors in the Amazon Review dataset. Unlike existing memory datasets that rely on scripted personas to generate synthetic user data, MemoryCD tracks authentic user interactions across years and multiple domains. We construct a multi-faceted long-context memory evaluation pipeline of 14 state-of-the-art LLM base models with 6 memory method baselines on 4 distinct personalization tasks over 12 diverse domains to evaluate an agent’s ability to simulate real user behaviors in both single and cross-domain settings. Our analysis reveals that existing memory methods are far from user satisfaction in various domains, offering the first testbed for cross-domain life-long personalization evaluation.

Conversational recommender systems (CRS) have advanced with large language models, showing strong results in domains like movies. These domains typically involve fixed content and passive consumption, where user preferences can be matched by genre or theme. In contrast, games present distinct challenges: fast-evolving catalogs, interaction-driven preferences (e.g., skill level, mechanics, hardware), and increased risk of unsafe responses in open-ended conversation. We propose MATCHA, a multi-agent framework for CRS that assigns specialized agents for intent parsing, tool-augmented retrieval, multi-LLM ranking with reflection, explanation, and risk control which enabling finer personalization, long-tail coverage, and stronger safety. Evaluated on real user request dataset, MATCHA outperforms six baselines across eight metrics, improving Hit@5 by 20%, reducing popularity bias by 24%, and achieving 97.9% adversarial defense. Human and virtual-judge evaluations confirm improved explanation quality and user alignment. Code will be released upon acceptance.