Pre-trained Language Models (PLMs) are known to contain various kinds of knowledge.One method to infer relational knowledge is through the use of cloze-style prompts, where a model is tasked to predict missing subjects orobjects. Typically, designing these prompts is a tedious task because small differences in syntax or semantics can have a substantial impact on knowledge retrieval performance. Simultaneously, evaluating the impact of either prompt syntax or information is challenging due to their interdependence. We designed CONPARE-LAMA – a dedicated probe, consisting of 34 million distinct prompts that facilitate comparison across minimal paraphrases. These paraphrases follow a unified meta-template enabling the controlled variation of syntax and semantics across arbitrary relations.CONPARE-LAMA enables insights into the independent impact of either syntactical form or semantic information of paraphrases on the knowledge retrieval performance of PLMs. Extensive knowledge retrieval experiments using our probe reveal that prompts following clausal syntax have several desirable properties in comparison to appositive syntax: i) they are more useful when querying PLMs with a combination of supplementary information, ii) knowledge is more consistently recalled across different combinations of supplementary information, and iii) they decrease response uncertainty when retrieving known facts. In addition, range information can boost knowledge retrieval performance more than domain information, even though domain information is more reliably helpful across syntactic forms.

The automatic identification of misleading and persuasive content has emerged as a significant issue among various stakeholders, including social media platforms, policymakers, and the broader society. To tackle this issue within the context of memes, we organized a shared task at SemEval-2024, focusing on the multilingual detection of persuasion techniques. This paper outlines the dataset, the organization of the task, the evaluation framework, the outcomes, and the systems that participated. The task targets memes in four languages, with the inclusion of three surprise test datasets in Bulgarian, North Macedonian, and Arabic. It encompasses three subtasks: (i) identifying whether a meme utilizes a persuasion technique; (ii) identifying persuasion techniques within the meme’s ”textual content”; and (iii) identifying persuasion techniques across both the textual and visual components of the meme (a multimodal task). Furthermore, due to the complex nature of persuasion techniques, we present a hierarchy that groups the 22 persuasion techniques into several levels of categories. This became one of the attractive shared tasks in SemEval 2024, with 153 teams registered, 48 teams submitting results, and finally, 32 system description papers submitted.

Internet memes have become powerful means to transmit political, psychological, and socio-cultural ideas. Although memes are typically humorous, recent days have witnessed an escalation of harmful memes used for trolling, cyberbullying, and abuse. Detecting such memes is challenging as they can be highly satirical and cryptic. Moreover, while previous work has focused on specific aspects of memes such as hate speech and propaganda, there has been little work on harm in general. Here, we aim to bridge this gap. In particular, we focus on two tasks: (i)detecting harmful memes, and (ii) identifying the social entities they target. We further extend the recently released HarMeme dataset, which covered COVID-19, with additional memes and a new topic: US politics. To solve these tasks, we propose MOMENTA (MultimOdal framework for detecting harmful MemEs aNd Their tArgets), a novel multimodal deep neural network that uses global and local perspectives to detect harmful memes. MOMENTA systematically analyzes the local and the global perspective of the input meme (in both modalities) and relates it to the background context. MOMENTA is interpretable and generalizable, and our experiments show that it outperforms several strong rivaling approaches.

Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the form we know it today, can be dated back to the beginning of the 17th century. However, it is with the advent of the Internet and the social media that propaganda has started to spread on a much larger scale than before, thus becoming major societal and political issue. Nowadays, a large fraction of propaganda in social media is multimodal, mixing textual with visual content. With this in mind, here we propose a new multi-label multimodal task: detecting the type of propaganda techniques used in memes. We further create and release a new corpus of 950 memes, carefully annotated with 22 propaganda techniques, which can appear in the text, in the image, or in both. Our analysis of the corpus shows that understanding both modalities together is essential for detecting these techniques. This is further confirmed in our experiments with several state-of-the-art multimodal models.

We describe SemEval-2021 task 6 on Detection of Persuasion Techniques in Texts and Images: the data, the annotation guidelines, the evaluation setup, the results, and the participating systems. The task focused on memes and had three subtasks: (i) detecting the techniques in the text, (ii) detecting the text spans where the techniques are used, and (iii) detecting techniques in the entire meme, i.e., both in the text and in the image. It was a popular task, attracting 71 registrations, and 22 teams that eventually made an official submission on the test set. The evaluation results for the third subtask confirmed the importance of both modalities, the text and the image. Moreover, some teams reported benefits when not just combining the two modalities, e.g., by using early or late fusion, but rather modeling the interaction between them in a joint model.