The ability to proactively engage with users towards pitching products is highly desired for conversational assistants. However, existing conversational recommendation methods overemphasize on acquiring user preferences while ignore the strategic planning for nudging users towards accepting a designated item. Hence, these methods fail to promote specified items with engaging responses. In this work, we propose a Reinforced Target-driven Conversational Promotion (RTCP) framework for conversational promotion. RTCP integrates short-term and long-term planning via a balanced gating mechanism. Inside which, the dialogue actions are predicted via a knowledge-integrated multi-head attention and guided via reinforcement learning rewards. RTCP then employs action-guided prefix tuning to generate relevant responses. Experimental results demonstrate that our model outperforms state-of-the-art models on both automatic metrics and human evaluation. Moreover, RTCP has a strong capability in quickly adapting to unseen scenarios just by updating prefix parameters without re-training the whole model.

This paper introduces a new IncidentAI dataset for safety prevention. Different from prior corpora that usually contain a single task, our dataset comprises three tasks: named entity recognition, cause-effect extraction, and information retrieval. The dataset is annotated by domain experts who have at least six years of practical experience as high-pressure gas conservation managers. We validate the contribution of the dataset in the scenario of safety prevention. Preliminary results on the three tasks show that NLP techniques are beneficial for analyzing incident reports to prevent future failures. The dataset facilitates future research in NLP and incident management communities. The access to the dataset is also provided (The IncidentAI dataset is available at: https://github.com/Cinnamon/incident-ai-dataset).