As psychometric surveys are increasingly used to assess the traits of large language models (LLMs), the need for scalable survey item generation suited for LLMs has also grown. A critical challenge here is ensuring the construct validity of generated items, i.e., whether they truly measure the intended trait. Traditionally, this requires costly, large-scale human data collection. To make it efficient, we present a framework for virtual respondent simulation using LLMs. Our central idea is to account for mediators: factors through which the same trait can give rise to varying responses to a survey item. By simulating respondents with diverse mediators, we identify survey items that yield responses robustly correlated with intended traits across these mediators. Experiments on three psychological trait theories (Big5, Schwartz, VIA) show that our mediator generation methods and simulation framework effectively identify high-validity items. LLMs demonstrate the ability to generate plausible mediators from trait definitions and to simulate respondent behavior for item validation. Our problem formulation, metrics, methodology, and dataset open a new direction for cost-efficient survey development and a deeper understanding of how LLMs simulate human survey responses. We release our dataset and code to support future work.1

Visual persuasion, which uses visual elements to influence cognition and behaviors, is crucial in fields such as advertising and politicalcommunication. With recent advancements in artificial intelligence, there is growing potential to develop persuasive systems that automatically generate persuasive images tailored to individuals. However, a significant bottleneck in this area is the lack of comprehensivedatasets that connect the persuasiveness of images with the personal information about those who evaluated the images. To address this gap and facilitate technological advancements in personalized visual persuasion, we release the Personalized Visual Persuasion (PVP) dataset, comprising 28,454 persuasive images across 596 messages and 9 persuasion strategies. Importantly, the PVP dataset provides persuasiveness scores of images evaluated by 2,521 human annotators, along with their demographic and psychological characteristics (personality traits and values). We demonstrate the utility of our dataset by developing a persuasive image generator and an automated evaluator, and establish benchmark baselines. Our experiments reveal that incorporating psychological characteristics enhances the generation and evaluation of persuasive images, providing valuable insights for personalized visual persuasion.

The importance of benchmarks for assessing the values of language models has been pronounced due to the growing need of more authentic, human-aligned responses. However, existing benchmarks rely on human or machine annotations that are vulnerable to value-related biases. Furthermore, the tested scenarios often diverge from real-world contexts in which models are commonly used to generate text and express values. To address these issues, we propose the Value Portrait benchmark, a reliable framework for evaluating LLMs’ value orientations with two key characteristics. First, the benchmark consists of items that capture real-life user-LLM interactions, enhancing the relevance of assessment results to real-world LLM usage. Second, each item is rated by human subjects based on its similarity to their own thoughts, and correlations between these ratings and the subjects’ actual value scores are derived. This psychometrically validated approach ensures that items strongly correlated with specific values serve as reliable items for assessing those values. Through evaluating 44 LLMs with our benchmark, we find that these models prioritize Benevolence, Security, and Self-Direction values while placing less emphasis on Tradition, Power, and Achievement values. Also, our analysis reveals biases in how LLMs perceive various demographic groups, deviating from real human data.

The potential social harms that large language models pose, such as generating offensive content and reinforcing biases, are steeply rising. Existing works focus on coping with this concern while interacting with ill-intentioned users, such as those who explicitly make hate speech or elicit harmful responses. However, discussions on sensitive issues can become toxic even if the users are well-intentioned. For safer models in such scenarios, we present the Sensitive Questions and Acceptable Response (SQuARe) dataset, a large-scale Korean dataset of 49k sensitive questions with 42k acceptable and 46k non-acceptable responses. The dataset was constructed leveraging HyperCLOVA in a human-in-the-loop manner based on real news headlines. Experiments show that acceptable response generation significantly improves for HyperCLOVA and GPT-3, demonstrating the efficacy of this dataset.