Francesco Pierri

Author directory

2026

AI-generated overviews are becoming an increasingly prominent layer of search interfaces, yet their behavior in Chinese-language search remains underexplored. We conduct a cross-language audit of AI overview behavior on Baidu and Google using English queries sampled from MS MARCO and their translated Chinese counterparts. Our analysis examines when overviews are triggered across platform-language settings, which host domains receive visible exposure in Chinese overviews, how concentrated that exposure is, and how source overlap varies across settings. We also compare the embedding-based semantic similarity of generated answers for matched query intents. The results reveal substantial differences across platform-language settings in overview availability and visible source exposure. At the aggregate level, the settings exhibit low overlap in visible host-domain inventories, while matched-query answers remain broadly semantically similar. These findings indicate that answer-level semantic similarity and aggregate source exposure capture distinct dimensions of AI-mediated search. Evaluations of AI search should therefore consider not only the content of generated answers but also how source visibility is distributed across platforms, languages, and information environments.
As chatbots powered by Large Language Models (LLMs) are increasingly deployed across cultural contexts, evaluating whether they can reason about culturally conditioned norms becomes essential. We explore whether the eight workplace-culture dimensions of Erin Meyer’s The Culture Map can provide a practical foundation for such an evaluation. We operationalize these dimensions into 104 behavioral scenarios that test two complementary capabilities: classifying behaviors along a cultural dimension and judging the plausibility of nationality–behavior pairings. We evaluate nine open-weight LLMs spanning 7B to approximately 671B parameters. Nationality information helps some models classify behavior, but most still struggle with group-conditioned plausibility. Explicit cultural rules benefit the reasoning model most, possibly suggesting that this capability depends more on reasoning than on scale. These findings demonstrate both the diagnostic potential of the proposed framework and the limitations that a broader evaluation should capture. Our study is therefore a first step toward a large-scale, open, and multidimensional "Culture Map of Chatbots" benchmark for LLM cross-cultural understanding. Code is available at https://github.com/TH-77-oss/CMC-Benchmark.
We investigate whether Large Language Models (LLMs) exhibit conspiratorial tendencies, whether they display socio-demographic biases in this domain, and how easily they can be conditioned into adopting conspiratorial perspectives. Conspiracy beliefs play a central role in the spread of misinformation and in shaping distrust toward institutions, making them an important testbed for assessing the social and psychological fidelity of LLMs and their potential to reproduce or reinforce harmful narratives. Although LLMs are often used as proxies for studying human behavior, it remains unclear whether they reproduce higher-order psychological constructs such as generalized conspiratorial beliefs. To bridge this research gap, we administer validated psychometric surveys measuring conspiratorial mindset to multiple models under different prompting and conditioning strategies. Our findings reveal that LLMs show partial agreement with elements of conspiracy belief, and conditioning with socio-demographic attributes produces uneven effects, exposing latent demographic biases. Moreover, targeted prompts can easily shift model responses toward conspiratorial directions, underscoring both the susceptibility of LLMs to manipulation and the potential risks of their deployment in sensitive contexts. These results highlight the importance of critically evaluating the psychological dimensions embedded in LLMs, both to advance computational social science and to inform possible mitigation strategies against harmful uses.
Large language models (LLMs) are increasingly deployed in user-facing applications, raising concerns that they may reflect and amplify social biases. We investigate social identity biases in Chinese LLMs using Mandarin-specific prompts across ten representative models. Our evaluation compares ingroup (“We”) and outgroup (“They”) framings across 240 social groups salient in the Chinese context, using a two-tiered measurement framework that assesses both sentiment and toxicity. The prompt design explicitly accounts for linguistic properties of Mandarin, including the distinction between the default plural pronoun 他们 and the explicitly feminine plural 她们, enabling a controlled comparison of social identity framing effects. Across models, we observe systematic ingroup–outgroup asymmetries, although their expression differs across measurement dimensions. In particular, instruction tuning often reduces sentiment asymmetries, while toxicity gaps remain more persistent. Moreover, the feminine-marked plural 她们 is associated with higher toxicity than the default plural in several models. Our study introduces a language-aware evaluation framework for Chinese LLMs and shows that (i) social identity biases previously documented in English also manifest in Chinese and that (ii) Mandarin-specific linguistic structure can reveal bias patterns that are not directly observable in English-only settings.
The ubiquity of multimedia content is reshaping online information spaces, particularly in social media environments. At the same time, search is being rapidly transformed by generative AI, with large language models (LLMs) routinely deployed as intermediaries between users and multimedia content to retrieve and summarize information. Despite their growing influence, the impact of LLM inaccuracies and potential vulnerabilities on multimedia information-seeking tasks remains largely unexplored. We investigate how generative AI affects accuracy, efficiency, and confidence in information retrieval from videos. We conduct an experiment with around 900 participants on 8,000+ video-based information-seeking tasks, comparing behavior across three conditions: (1) access to videos only, (2) access to videos with LLM-based AI assistance, and (3) access to videos with a deceiving AI assistant designed to provide false answers. We find that AI assistance increases accuracy by 3–7% when participants viewed the relevant video segment, and by 27–35% when they did not. Efficiency increases by 10% for short videos and 25% for longer ones. However, participants tend to over-rely on AI outputs, resulting in accuracy drops of up to 32% when interacting with the deceiving AI. Alarmingly, self-reported confidence in answers remains stable across all three conditions. Our findings expose fundamental safety risks in AI-mediated video information retrieval.
We ask whether AI agents powered by locally deployed large language models can reliably automate expert-defined hardware design workflows in an industry-realistic tool-calling setting. In these environments, engineers issue repetitive, dependency-ordered operations—such as creating components, adding ports, and wiring connections—through specialised tools. Confidentiality constraints on component specifications and naming conventions often preclude hosted proprietary APIs, motivating the use of locally deployed models. To study this setting, we build a Model Context Protocol (MCP) server that reproduces the state and dependency logic of a proprietary hardware design tool used in embedded system development and construct a benchmark covering single-operation edits, multi-step dependency chains, invalid requests, misspelled prompts, and multi-server tool contexts. We evaluate seven open-source models comparing pipeline choices including system prompts, tool-description detail, context scope, and single-agent versus multi-agent architectures. Results show that strong models can achieve near-complete expected-call coverage on the benchmarked workflows, but reliability depends strongly on both task structure and agent configuration. Comprehensive tool descriptions consistently reduce failures, few-shot prompting can cause severe inaction for some models, cumulative context harms constrained models, and multi-agent decomposition helps weak workers or long sessions at the cost of additional calls. These findings provide practical guidance for deploying local LLM agents in stateful hardware design environments.-
The interaction between fringe subcultures and mainstream online communities poses significant challenges for understanding discourse on social media.In this work, we investigate whether users active in conspiracy-focused communities exhibit detectable linguistic signatures when participating in general-interest spaces, such as news, humor, or hobbyist forums.We analyze a large-scale longitudinal dataset of over 500 million comments spanning 10 years of Reddit activity, examining the communication patterns of these users across diverse social contexts independent of the topics they discuss.We show that these users exhibit distinctive linguistic patterns that enable machine learning models to reliably distinguish them from the general population within individual communities (averaging 87% accuracy across more than 20 binary classification tasks).Crucially, no single aggregate model captures these patterns across communities, as community-specific models outperform global classifiers by up to 17 percentage points.This result suggests that while these users are distinct, their linguistic expression is dynamic and highly responsive to the social norms of the environment they inhabit. Our findings suggest the need for tailored interventions in online spaces, as linguistic signals associated with conspiracy and fringe subcultures vary across communities and cannot be effectively addressed by uniform detection or moderation strategies.

2025

This paper investigates the effectiveness of TikTok’s enforcement mechanisms for limiting the exposure of harmful content to youth accounts. We collect over 7000 videos, classify them as harmful vs not-harmful, and then simulate interactions using age-specific sockpuppet accounts through both passive and active engagement strategies. We also evaluate the performance of large language (LLMs) and vision-language models (VLMs) in detecting harmful content, identifying key challenges in precision and scalability. Preliminary results show minimal differences in content exposure between adult and youth accounts, raising concerns about the platform’s age-based moderation. These findings suggest that the platform needs to strengthen youth safety measures and improve transparency in content moderation.
Creating globally inclusive AI systems demands datasets reflecting diverse social norms. Iran, with its unique cultural blend, offers an ideal case study, with Farsi adding linguistic complexity. In this work, we introduce the Iranian Social Norms (ISN) dataset, a novel collection of 1,699 Iranian social norms, including environments, demographic features, and scope annotation, alongside English translations. Our evaluation of 6 Large Language Models (LLMs) in classifying Iranian social norms, using a variety of prompts, uncovered critical insights into the impact of geographic and linguistic context. Results revealed a substantial performance gap in LLMs’ comprehension of Iranian norms. Notably, while the geographic context in English prompts enhanced the performance, this effect was absent in Farsi, pointing to nuanced linguistic challenges. Particularly, performance was significantly worse for Iran-specific norms, emphasizing the importance of culturally tailored datasets. As the first Farsi dataset for social norm classification, ISN will facilitate crucial cross-cultural analyses, shedding light on how values differ across contexts and cultures.
TikTok has skyrocketed in popularity over recent years, especially among younger audiences. However, there are public concerns about the potential of this platform to promote and amplify harmful content. This study presents the first systematic analysis of conspiracy theories on TikTok. By leveraging the official TikTok Research API we collect a longitudinal dataset of 1.5M videos shared in the U.S. over three years. We estimate a lower bound on the prevalence of conspiratorial videos (up to 1000 new videos per month) and evaluate the effects of TikTok’s Creativity Program for monetization, observing an overall increase in video duration regardless of content. Lastly, we evaluate the capabilities of state-of-the-art open-weight Large Language Models to identify conspiracy theories from audio transcriptions of videos. While these models achieve high precision in detecting harmful content (up to 96%), their overall performance remains comparable to fine-tuned traditional models such as RoBERTa. Our findings suggest that Large Language Models can serve as an effective tool for supporting content moderation strategies aimed at reducing the spread of harmful content on TikTok.