Many recent studies have investigated social biases in LLMs but brand bias has received little attention. This research examines the biases exhibited by LLMs towards different brands, a significant concern given the widespread use of LLMs in affected use cases such as product recommendation and market analysis. Biased models may perpetuate societal inequalities, unfairly favoring established global brands while marginalizing local ones. Using a curated dataset across four brand categories, we probe the behavior of LLMs in this space. We find a consistent pattern of bias in this space—both in terms of disproportionately associating global brands with positive attributes and disproportionately recommending luxury gifts for individuals in high-income countries. We also find LLMs are subject to country-of-origin effects which may boost local brand preference in LLM outputs in specific contexts.

A growing interest in tasks involving language understanding by the NLP community has led to the need for effective semantic parsing and inference. Modern NLP systems use semantic representations that do not quite fulfill the nuanced needs for language understanding: adequately modeling language semantics, enabling general inferences, and being accurately recoverable. This document describes underspecified logical forms (ULF) for Episodic Logic (EL), which is an initial form for a semantic representation that balances these needs. ULFs fully resolve the semantic type structure while leaving issues such as quantifier scope, word sense, and anaphora unresolved; they provide a starting point for further resolution into EL, and enable certain structural inferences without further resolution. This document also presents preliminary results of creating a hand-annotated corpus of ULFs for the purpose of training a precise ULF parser, showing a three-person pairwise interannotator agreement of 0.88 on confident annotations. We hypothesize that a divide-and-conquer approach to semantic parsing starting with derivation of ULFs will lead to semantic analyses that do justice to subtle aspects of linguistic meaning, and will enable construction of more accurate semantic parsers.

Generating “commonsense’’ knowledge for intelligent understanding and reasoning is a difficult, long-standing problem, whose scale challenges the capacity of any approach driven primarily by human input. Furthermore, approaches based on mining statistically repetitive patterns fail to produce the rich representations humans acquire, and fall far short of human efficiency in inducing knowledge from text. The idea of our approach to this problem is to provide a learning system with a “head start” consisting of a semantic parser, some basic ontological knowledge, and most importantly, a small set of very general schemas about the kinds of patterns of events (often purposive, causal, or socially conventional) that even a one- or two-year-old could reasonably be presumed to possess. We match these initial schemas to simple children’s stories, obtaining concrete instances, and combining and abstracting these into new candidate schemas. Both the initial and generated schemas are specified using a rich, expressive logical form. While modern approaches to schema reasoning often only use slot-and-filler structures, this logical form allows us to specify complex relations and constraints over the slots. Though formal, the representations are language-like, and as such readily relatable to NL text. The agents, objects, and other roles in the schemas are represented by typed variables, and the event variables can be related through partial temporal ordering and causal relations. To match natural language stories with existing schemas, we first parse the stories into an underspecified variant of the logical form used by the schemas, which is suitable for most concrete stories. We include a walkthrough of matching a children’s story to these schemas and generating inferences from these matches.