We discover that many natural-language prompts can be replaced by corresponding prompts that are unintelligible to humans but that provably elicit similar behavior in language models. We call these prompts “evil twins” because they are obfuscated and uninterpretable (evil), but at the same time mimic the functionality of the original natural-language prompts (twins). Remarkably, evil twins transfer between models. We find these prompts by solving a maximum-likelihood problem which has applications of independent interest.

Addressing the challenges related to data sparsity, cold-start problems, and diversity in recommendation systems is both crucial and demanding. Many current solutions leverage knowledge graphs to tackle these issues by combining both item-based and user-item collaborative signals. A common trend in these approaches focuses on improving ranking performance at the cost of escalating model complexity, reducing diversity, and complicating the task. It is essential to provide recommendations that are both personalized and diverse, rather than solely relying on achieving high rank-based performance, such as Click-through rate, Recall, etc. In this paper, we propose a hybrid multi-task learning approach, training on user-item and item-item interactions. We apply item-based contrastive learning on descriptive text, sampling positive and negative pairs based on item metadata. Our approach allows the model to better understand the relationships between entities within the knowledge graph by utilizing semantic information from text. It leads to more accurate, relevant, and diverse user recommendations and a benefit that extends even to cold-start users who have few interactions with items. We perform extensive experiments on two widely used datasets to validate the effectiveness of our approach. Our findings demonstrate that jointly training user-item interactions and item-based signals using synopsis text is highly effective. Furthermore, our results provide evidence that item-based contrastive learning enhances the quality of entity embeddings, as indicated by metrics such as uniformity and alignment.

Recent pre-trained language models (PLMs) achieved great success on many natural language processing tasks through learning linguistic features and contextualized sentence representation. Since attributes captured in stacked layers of PLMs are not clearly identified, straightforward approaches such as embedding the last layer are commonly preferred to derive sentence representations from PLMs. This paper introduces the attention-based pooling strategy, which enables the model to preserve layer-wise signals captured in each layer and learn digested linguistic features for downstream tasks. The contrastive learning objective can adapt the layer-wise attention pooling to both unsupervised and supervised manners. It results in regularizing the anisotropic space of pre-trained embeddings and being more uniform. We evaluate our model on standard semantic textual similarity (STS) and semantic search tasks. As a result, our method improved the performance of the base contrastive learned BERT_base and variants.