As the e-commerce market continues to expand and online transactions proliferate, customer reviews have emerged as a critical element in shaping the purchasing decisions of prospective buyers. Previous studies have endeavored to identify key aspects of customer reviews through the development of sentiment analysis models and topic models. However, extracting specific dissatisfaction factors remains a challenging task. In this study, we delineate the pain point detection problem and propose Painsight, an unsupervised framework for automatically extracting distinct dissatisfaction factors from customer reviews without relying on ground truth labels. Painsight employs pre-trained language models to construct sentiment analysis and topic models, leveraging attribution scores derived from model gradients to extract dissatisfaction factors. Upon application of the proposed methodology to customer review data spanning five product categories, we successfully identified and categorized dissatisfaction factors within each group, as well as isolated factors for each type. Notably, Painsight outperformed benchmark methods, achieving substantial performance enhancements and exceptional results in human evaluations.

Recently, prompt-based fine-tuning has garnered considerable interest as a core technique for few-shot text classification task. This approach reformulates the fine-tuning objective to align with the Masked Language Modeling (MLM) objective. Leveraging unlabeled data, prompt-based self-training has shown greater effectiveness in binary and three-class classification. However, prompt-based self-training for multi-class classification has not been adequately investigated, despite its significant applicability to real-world scenarios. Moreover, extending current methods to multi-class classification suffers from the verbalizer that extracts the predicted value of manually pre-defined single label word for each class from MLM predictions. Consequently, we introduce a novel, efficient verbalizer structure, named Mapping-free Automatic Verbalizer (MAV). Comprising two fully connected layers, MAV serves as a trainable verbalizer that automatically extracts the requisite word features for classification by capitalizing on all available information from MLM predictions. Experimental results on five multi-class classification datasets indicate MAV’s superior self-training efficacy.