Aspect-based sentiment analysis (ABSA) is a fine-grained sentiment classification task. Most recent efforts adopt pre-trained model to classify the sentences with aspects. However, the aspect sentiment bias from pre-trained model brings some noise to the ABSA task. Besides, traditional methods using cross-entropy loss are hard to find the potential associations between sentiment polarities. In this work, we analyze the ABSA task from a novel cognition perspective: humans can often judge the sentiment of an aspect even if they do not know what the aspect is. Moreover, it is easier to distinguish positive and negative sentiments than others for human beings because positive and negative are two opposite sentiments. To this end, we propose a no-aspect differential sentiment (NADS) framework for the ABSA task. We first design a no-aspect template by replacing the aspect with a special unbiased character to eliminate the sentiment bias and obtain a stronger representation. To better get the benefits from the template, we adopt contrastive learning between the no-aspect template and the original sentence. Then we propose a differential sentiment loss instead of the cross-entropy loss to better classify the sentiments by distinguishing the different distances between sentiments. Our proposed model is a general framework and can be combined with almost all traditional ABSA methods. Experiments on SemEval 2014 show that our framework is still able to predict the sentiment of the aspect even we don’t konw what the aspect is. Moreover, our NADS framework boosts three typical ABSA methods and achieves state-of-the-art performance.