The problem of sequence labelling in language understanding would benefit from approaches inspired by semantic priming phenomena. We propose that an attention-based RNN architecture can be used to simulate semantic priming for sequence labelling. Specifically, we employ pre-trained word embeddings to characterize the semantic relationship between utterances and labels. We validate the approach using varying sizes of the ATIS and MEDIA datasets, and show up to 1.4-1.9% improvement in F1 score. The developed framework can enable more explainable and generalizable spoken language understanding systems.