Cognitive tests have traditionally resorted to standardizing testing materials in the name of equality and because of the onerous nature of creating test items. This approach ignores participants’ diverse language experiences that potentially significantly affect testing outcomes. Here, we seek to explain our prior finding of significant performance differences on two cognitive tests (reading span and SPiN) between clusters of participants based on their media consumption. Here, we model the language contained in these media sources using an LSTM trained on corpora of each cluster’s media sources to predict target words. We also model semantic similarity of test items with each cluster’s corpus using skip-thought vectors. We find robust, significant correlations between performance on the SPiN test and the LSTMs and skip-thought models we present here, but not the reading span test.