Conversational shopping assistants now serve hundreds of millions of customers, yet no existing benchmark jointly evaluates the open-ended multi-turn reasoning, domain expertise, and criterion-level quality that real shopping conversations demand. Shopping reasoning is unique among language model applications. Unlike factual question answering or verifiable code generation, it requires balancing subjective preferences, budget constraints, and cross-product trade-offs across multi-turn dialogue, capabilities absent from previous e-commerce and general-purpose benchmarks. We introduce the Shopping Reasoning Bench, an expert-authored benchmark of 525 missions (232 single-turn, 293 multi-turn) with 10863 importance-weighted binary rubrics authored by retail domain experts. These criteria are organized under a taxonomy of five reasoning categories and fifteen subcategories covering diverse demands such as preference refinement, trade-off analysis, and compatibility assessment. An evaluation of nine models across three families (GPT, Claude, Gemini) shows that pass rates reach only 57–77% overall. On multi-turn missions, all models score 13–29 points lower on optional above-and-beyond criteria than on required ones, and performance degrades 4–18 points as conversations progress. These gaps show that current models handle basic shopping assistance but fall short of expert-level advice, making Shopping Reasoning Bench a challenging testbed for future shopping assistant development.

Video Large Language Models (VideoLLMs) excel at video understanding tasks where outputs are textual, such as Video Question Answering and Video Captioning. However, they underperform specialized embedding-based models in Retrieval tasks, such as Text-toVideo Retrieval and Moment Retrieval. We introduce ViLL-E (Video-LLM-Embed), a unified VideoLLM architecture endowed with a novel embedding generation mechanism that allows the model to “think longer” for complex videos and stop early for easy ones. We train this model with a three-stage training methodology combining generative and contrastive learning: initial large-scale pre-training with video-caption pairs; followed by continual training on a smaller, detailed-caption dataset; and concluding with task-specific fine-tuning on a novel multi-task dataset covering Video QA, Temporal Localization, Video Retrieval, and Video-Text Matching. Our model significantly improves temporal localization (on avg. 7% over other VideoLLMs) and video retrieval (up to 4% over dual encoder models), achieving performance comparable to state-of-the-art specialized embedding models while remaining competitive on VideoQA tasks. Furthermore, our joint contrastive-generative training unlocks new zero-shot capabilities, significantly outperforming state-of-the-art methods in composed video retrieval (+5% over SotA) and retrieval from long text (+2% over SotA).