Large language models (LLMs) are increasingly deployed in monetization-driven systems such as search engines, advertising platforms, and e-commerce services, where decision making is shaped by complex interactions among user intent, advertiser objectives, and platform constraints. Despite rapid progress, existing benchmarks primarily focus on shopping-centric scenarios and user-facing data, capturing only a limited subset of real-world monetization pipelines and overlooking intermediate decision stages and robustness considerations. In this work, we introduce MonBench, a high-quality multi-task benchmark designed to evaluate LLMs in realistic monetization contexts. The benchmark is constructed from large-scale production data collected from multiple search engines, including both intermediate candidate pools and user-visible outcomes, better reflecting the distributional characteristics of real monetization systems. MonBench covers key capability dimensions such as intent understanding, commercial matching, and user behavior modeling, and adopts a unified multiple-choice formulation to enable systematic comparison across models. We further propose a comprehensive evaluation protocol that measures both performance and robustness. We evaluate a diverse set of state-of-the-art LLMs and conduct detailed task-level analyses. Our results reveal monetization-specific behaviors, including gaps between relevance optimization and broader decision-making capabilities, as well as differences in robustness across model families. These findings provide new insights into the strengths and limitations of current LLMs and highlight the need for richer domain-specific supervision in monetization-oriented applications.

Universal multimodal retrieval (UMR) increasingly adopts multimodal large language models (MLLMs) as unified embedding backbones, but their strong retrieval performance comes at substantial inference cost. Existing methods typically rely on uniformly dense inference, where all input tokens are processed through the entire model and matched using the final-layer [EOS] representation. However, this paradigm overlooks two key forms of heterogeneity in multimodal retrieval: token contributions to the final retrieval embedding are highly uneven, and different queries require markedly different amounts of inference depth. To address this, we propose **Skim and Skip (SAS)**, a hierarchical adaptive inference framework for efficient multimodal retrieval. SAS first performs token-level evidence selection to preserve only the input information most relevant to the final retrieval embedding, and then performs depth-adaptive inference to determine whether the current representation is already sufficient for reliable matching. Experiments on 12 MMEB retrieval tasks show that SAS retains about 99% of the dense baseline’s average retrieval performance while reducing LLM-side FLOPs by up to **66.3%** and achieving up to **1.64×** end-to-end speedup. Our code is available at [https://github.com/GaoMengGladys/SAS](https://github.com/GaoMengGladys/SAS).

Data selection for language models is often framed as balancing example quality and diversity. We argue that both are consequences of a more fundamental principle: selected examples should preserve the downstream query space induced by instructions, task signals, or retrieval needs. We present Greedy Information Projection (GIP), a query-aligned method that requires only candidate embeddings and a score signal from LLM judgments, metadata, or intrinsic geometry. GIP greedily selects examples whose embedding span explains the largest residual component of task/query scores, yielding a fast matching-pursuit selector. A Gaussian projection view connects this update to maximizing mutual information, equivalently minimizing the residual volume of the query subspace left unexplained by selected data; this explains how quality and diversity emerge from one objective. Empirically, GIP matches or surpasses full-data fine-tuning using small instruction and reasoning subsets, while pretraining and RAG passage-selection experiments show that the same residual principle transfers beyond supervised fine-tuning.

Mixture-of-Experts (MoE) has emerged as a promising paradigm for efficiently scaling large language models without a proportional increase in computational cost. However, the standard training strategy of Top-K router prevents MoE models from realizing their full potential for elastic inference. When the number of activated experts is altered at inference time, these models exhibit precipitous performance degradation. In this work, we introduce Matryoshka MoE (M-MoE), a training framework that instills a coarse-to-fine structure directly into the expert ensemble. By systematically varying the number of activated experts during training, M-MoE compels the model to learn a meaningful ranking: top-ranked experts collaborate to provide essential, coarse-grained capabilities, while subsequent experts add progressively finer-grained detail. We explore this principle at multiple granularities, identifying a layer-wise randomization strategy as the most effective. Our experiments demonstrate that a single M-MoE model achieves remarkable elasticity, with its performance at various expert counts closely matching that of an entire suite of specialist models, but at only a fraction of the total training cost. This flexibility not only unlocks elastic inference but also enables optimizing performance by allocating different computational budgets to different model layers. Our work paves the way for more practical and adaptable deployments of large-scale MoE models.

Constrained decoding is essential in generative retrieval, where document identifiers generated directly from a query must exactly match a predefined library of valid IDs. At scale, decoding is often constrained using a trie with beam search but most implementations run on CPU. Limited parallelism then makes trie traversal and candidate validation a serving bottleneck as beam width grows.

We present FlashTrie, which addresses this limitation by optimizing constrained beam search on GPUs. It introduces an integer-aware succinct trie layout that uses bit compression to reduce memory footprint while keeping the full index in GPU high-bandwidth memory reducing memory stalls, and a cooperative CUDA kernel that performs beam expansion, validation, and pruning entirely on-device without per-step host orchestration. GPU-native parallel primitives further replace CPU-style irregular lookup and heap maintenance, improving warp utilization and reducing divergence.

Together, these designs significantly reduce decoding latency and increase throughput while preserving retrieval quality. On a library of 800M keywords with beam widths up to 1000, FlashTrie reduces trie-search latency to under 2 ms mean latency, achieving up to 24× speedup over a highly optimized multi-threaded CPU baseline. These improvements enable FlashTrie to scale beam sizes by up to 5× in latency-critical applications such as sponsored search. In a large-scale online A/B experiment on a commercial search engine, it delivers a statistically significant +0.71% revenue lift, enabling real-time constrained decoding at a scale previously impractical within our production serving budget

Given a task in the form of a basic description and its training examples, prompt optimization is the problem of synthesizing the given information into a text prompt for a large language model. Humans solve this problem by also considering the different facets that define a task (e.g., counter-examples, explanations, analogies) and including them in the prompt. However, it is unclear whether existing algorithmic approaches, based on iteratively editing a given prompt or automatically selecting a few in-context examples, can cover the multiple facets required to solve a complex task. In this work, we view prompt optimization as that of learning multiple facets of a task from a set of training examples. We exploit structure in the prompt optimization problem and break down a prompt into loosely coupled semantic sections. The proposed algorithm, UniPrompt, (1) clusters the input space and uses clustered batches so that each batch likely corresponds to a different facet of the task, and (2) utilizes a feedback mechanism to propose adding, editing or deleting a section, which in turn is aggregated over a batch to capture generalizable facets. Empirical evaluation on multiple datasets and a real-world task shows that prompts generated using UniPrompt obtain higher accuracy than human-tuned prompts and those from state-of-the-art methods. In particular, our algorithm can generate long, complex prompts that existing methods are unable to generate.

Many natural language processing (NLP) tasks rely on labeled data to train machine learning models with high performance. However, data annotation is time-consuming and expensive, especially when the task involves a large amount of data or requires specialized domains. Recently, GPT-3.5 series models have demonstrated remarkable few-shot and zero-shot ability across various NLP tasks. In this paper, we first claim that large language models (LLMs), such as GPT-3.5, can serve as an excellent crowdsourced annotator when provided with sufficient guidance and demonstrated examples. Accordingly, we propose AnnoLLM, an annotation system powered by LLMs, which adopts a two-step approach, explain-then-annotate. Concretely, we first prompt LLMs to provide explanations for why the specific ground truth answer/label was assigned for a given example. Then, we construct the few-shot chain-of-thought prompt with the self-generated explanation and employ it to annotate the unlabeled data with LLMs. Our experiment results on three tasks, including user input and keyword relevance assessment, BoolQ, and WiC, demonstrate that AnnoLLM surpasses or performs on par with crowdsourced annotators. Furthermore, we build the first conversation-based information retrieval dataset employing AnnoLLM. This dataset is designed to facilitate the development of retrieval models capable of retrieving pertinent documents for conversational text. Human evaluation has validated the dataset’s high quality.

Large Language Models (LLMs) have shown superior performance in various applications and fields. To achieve better performance on specialized domains such as law and advertisement, LLMs are often continue pre-trained on in-domain data. However, existing approaches suffer from two major issues. First, in-domain data are scarce compared with general domain-agnostic data. Second, data used for continual pre-training are not task-aware, such that they may not be helpful to downstream applications. We propose TRAIT, a task-oriented in-domain data augmentation framework. Our framework is divided into two parts: in-domain data selection and task-oriented synthetic passage generation. The data selection strategy identifies and selects a large amount of in-domain data from general corpora, and thus significantly enriches domain knowledge in the continual pre-training data. The synthetic passages contain guidance on how to use domain knowledge to answer questions about downstream tasks. By training on such passages, the model aligns with the need of downstream applications. We adapt LLMs to two domains: advertisement and math. On average, TRAIT improves LLM performance by 8% in the advertisement domain and 7.5% in the math domain.

The dual-encoder has become the de facto architecture for dense retrieval. Typically, it computes the latent representations of the query and document independently, thus failing to fully capture the interactions between the query and document. To alleviate this, recent research has focused on obtaining query-informed document representations. During training, it expands the document with a real query, but during inference, it replaces the real query with a generated one. This inconsistency between training and inference causes the dense retrieval model to prioritize query information while disregarding the document when computing the document representation. Consequently, it performs even worse than the vanilla dense retrieval model because its performance heavily relies on the relevance between the generated queries and the real query. In this paper, we propose a curriculum sampling strategy that utilizes pseudo queries during training and progressively enhances the relevance between the generated query and the real query. By doing so, the retrieval model learns to extend its attention from the document alone to both the document and query, resulting in high-quality query-informed document representations. Experimental results on both in-domain and out-of-domain datasets demonstrate that our approach outperforms previous dense retrieval models.

Recent studies have shown that dual encoder models trained with the sentence-level translation ranking task are effective methods for cross-lingual sentence embedding. However, our research indicates that token-level alignment is also crucial in multilingual scenarios, which has not been fully explored previously. Based on our findings, we propose a dual-alignment pre-training (DAP) framework for cross-lingual sentence embedding that incorporates both sentence-level and token-level alignment. To achieve this, we introduce a novel representation translation learning (RTL) task, where the model learns to use one-side contextualized token representation to reconstruct its translation counterpart. This reconstruction objective encourages the model to embed translation information into the token representation. Compared to other token-level alignment methods such as translation language modeling, RTL is more suitable for dual encoder architectures and is computationally efficient. Extensive experiments on three sentence-level cross-lingual benchmarks demonstrate that our approach can significantly improve sentence embedding. Our code is available at https://github.com/ChillingDream/DAP.

Pre-trained language models (PLMs) have dramatically improved performance for many natural language processing (NLP) tasks in domains such as finance and healthcare. However, the application of PLMs in the domain of commerce, especially marketing and advertising, remains less studied. In this work, we adapt pre-training methods to the domain of commerce, by proposing CULG, a large-scale commercial universal language generation model which is pre-trained on a corpus drawn from 10 markets across 7 languages. We propose 4 commercial generation tasks and a two-stage training strategy for pre-training, and demonstrate that the proposed strategy yields performance improvements on three generation tasks as compared to single-stage pre-training. Extensive experiments show that our model outperforms other models by a large margin on commercial generation tasks, and we conclude with a discussion on additional applications over other markets, languages, and tasks.

We propose PromptBERT, a novel contrastive learning method for learning better sentence representation. We firstly analysis the drawback of current sentence embedding from original BERT and find that it is mainly due to the static token embedding bias and ineffective BERT layers. Then we propose the first prompt-based sentence embeddings method and discuss two prompt representing methods and three prompt searching methods to make BERT achieve better sentence embeddings .Moreover, we propose a novel unsupervised training objective by the technology of template denoising, which substantially shortens the performance gap between the supervised and unsupervised settings. Extensive experiments show the effectiveness of our method. Compared to SimCSE, PromptBert achieves 2.29 and 2.58 points of improvement based on BERT and RoBERTa in the unsupervised setting.

Commonsense generation aims to generate a realistic sentence describing a daily scene under the given concepts, which is very challenging, since it requires models to have relational reasoning and compositional generalization capabilities. Previous work focuses on retrieving prototype sentences for the provided concepts to assist generation. They first use a sparse retriever to retrieve candidate sentences, then re-rank the candidates with a ranker. However, the candidates returned by their ranker may not be the most relevant sentences, since the ranker treats all candidates equally without considering their relevance to the reference sentences of the given concepts. Another problem is that re-ranking is very expensive, but only using retrievers will seriously degrade the performance of their generation models. To solve these problems, we propose the metric distillation rule to distill knowledge from the metric (e.g., BLEU) to the ranker. We further transfer the critical knowledge summarized by the distilled ranker to the retriever. In this way, the relevance scores of candidate sentences predicted by the ranker and retriever will be more consistent with their quality measured by the metric. Experimental results on the CommonGen benchmark verify the effectiveness of our proposed method: (1) Our generation model with the distilled ranker achieves a new state-of-the-art result. (2) Our generation model with the distilled retriever even surpasses the previous SOTA.

Transformer is an attention-based neural network, which consists of two sublayers, namely, Self-Attention Network (SAN) and Feed-Forward Network (FFN). Existing research explores to enhance the two sublayers separately to improve the capability of Transformer for text representation. In this paper, we present a novel understanding of SAN and FFN as Mask Attention Networks (MANs) and show that they are two special cases of MANs with static mask matrices. However, their static mask matrices limit the capability for localness modeling in text representation learning. We therefore introduce a new layer named dynamic mask attention network (DMAN) with a learnable mask matrix which is able to model localness adaptively. To incorporate advantages of DMAN, SAN, and FFN, we propose a sequential layered structure to combine the three types of layers. Extensive experiments on various tasks, including neural machine translation and text summarization demonstrate that our model outperforms the original Transformer.

Pre-trained language models have led to substantial gains over a broad range of natural language processing (NLP) tasks, but have been shown to have limitations for natural language generation tasks with high-quality requirements on the output, such as commonsense generation and ad keyword generation. In this work, we present a novel Knowledge Filtering and Contrastive learning Network (KFCNet) which references external knowledge and achieves better generation performance. Specifically, we propose a BERT-based filter model to remove low-quality candidates, and apply contrastive learning separately to each of the encoder and decoder, within a general encoder–decoder architecture. The encoder contrastive module helps to capture global target semantics during encoding, and the decoder contrastive module enhances the utility of retrieved prototypes while learning general features. Extensive experiments on the CommonGen benchmark show that our model outperforms the previous state of the art by a large margin: +6.6 points (42.5 vs. 35.9) for BLEU-4, +3.7 points (33.3 vs. 29.6) for SPICE, and +1.3 points (18.3 vs. 17.0) for CIDEr. We further verify the effectiveness of the proposed contrastive module on ad keyword generation, and show that our model has potential commercial value.

This paper examines the challenging problem of learning representations of entities and relations in a complex multi-relational knowledge graph. We propose HittER, a Hierarchical Transformer model to jointly learn Entity-relation composition and Relational contextualization based on a source entity’s neighborhood. Our proposed model consists of two different Transformer blocks: the bottom block extracts features of each entity-relation pair in the local neighborhood of the source entity and the top block aggregates the relational information from outputs of the bottom block. We further design a masked entity prediction task to balance information from the relational context and the source entity itself. Experimental results show that HittER achieves new state-of-the-art results on multiple link prediction datasets. We additionally propose a simple approach to integrate HittER into BERT and demonstrate its effectiveness on two Freebase factoid question answering datasets.

Commonsense generation aims at generating plausible everyday scenario description based on a set of provided concepts. Digging the relationship of concepts from scratch is non-trivial, therefore, we retrieve prototypes from external knowledge to assist the understanding of the scenario for better description generation. We integrate two additional modules into the pretrained encoder-decoder model for prototype modeling to enhance the knowledge injection procedure. We conduct experiment on CommonGen benchmark, experimental results show that our method significantly improves the performance on all the metrics.