As Generative Engines revolutionize information retrieval by synthesizing direct answers from retrieved sources, ensuring source visibility becomes a significant challenge. Improving it through targeted content revisions is a practical strategy termed Generative Engine Optimization (GEO). However, optimizing a document for diverse queries presents a constrained optimization challenge where heterogeneous queries often impose conflicting and competing revision requirements under a limited content budget. To address this challenge, we propose IF-GEO, a "diverge-then-converge" framework comprising two phases: (i) mining distinct optimization preferences from representative latent queries; (ii) synthesizing a Global Revision Blueprint for guided editing by coordinating preferences via conflict-aware instruction fusion. To explicitly quantify IF-GEO’s objective of cross-query stability, we introduce risk-aware stability metrics. Experiments on multi-query benchmarks demonstrate that IF-GEO achieves substantial performance gains while maintaining robustness across diverse retrieval scenarios.

In this paper, we investigate the instability in the standard dense retrieval training, which iterates between model training and hard negative selection using the being-trained model. We show the catastrophic forgetting phenomena behind the training instability, where models learn and forget different negative groups during training iterations. We then propose ANCE-Tele, which accumulates momentum negatives from past iterations and approximates future iterations using lookahead negatives, as “teleportations” along the time axis to smooth the learning process. On web search and OpenQA, ANCE-Tele outperforms previous state-of-the-art systems of similar size, eliminates the dependency on sparse retrieval negatives, and is competitive among systems using significantly more (50x) parameters. Our analysis demonstrates that teleportation negatives reduce catastrophic forgetting and improve convergence speed for dense retrieval training. The source code of this paper is available at https://github.com/OpenMatch/ANCE-Tele.

The effectiveness of Neural Information Retrieval (Neu-IR) often depends on a large scale of in-domain relevance training signals, which are not always available in real-world ranking scenarios. To democratize the benefits of Neu-IR, this paper presents MetaAdaptRank, a domain adaptive learning method that generalizes Neu-IR models from label-rich source domains to few-shot target domains. Drawing on source-domain massive relevance supervision, MetaAdaptRank contrastively synthesizes a large number of weak supervision signals for target domains and meta-learns to reweight these synthetic “weak” data based on their benefits to the target-domain ranking accuracy of Neu-IR models. Experiments on three TREC benchmarks in the web, news, and biomedical domains show that MetaAdaptRank significantly improves the few-shot ranking accuracy of Neu-IR models. Further analyses indicate that MetaAdaptRank thrives from both its contrastive weak data synthesis and meta-reweighted data selection. The code and data of this paper can be obtained from https://github.com/thunlp/MetaAdaptRank.