We present how at Unbabel we have been using Large Language Models to apply a Cultural Transcreation (CT) product on customer support (CS) emails and how we have been testing the quality and potential of this product. We discuss our preliminary evaluation of the performance of different MT models in the task of translating rephrased content and the quality of the translation outputs. Furthermore, we introduce the live pilot programme and the corresponding relevant findings, showing that transcreated content is not only culturally adequate but it is also of high rephrasing and translation quality.