Khaldi Hadjer


2023

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HTE at ArAIEval Shared Task: Integrating Content Type Information in Binary Persuasive Technique Detection
Khaldi Hadjer | Taqiy Bouklouha
Proceedings of ArabicNLP 2023

Propaganda frequently employs sophisticated persuasive strategies in order to influence public opinion and manipulate perceptions. As a result, automating the detection of persuasive techniques is critical in identifying and mitigating propaganda on social media and in mainstream media. This paper proposes a set of transformer-based models for detecting persuasive techniques in tweets and news that incorporate content type information as extra features or as an extra learning objective in a multitask learning setting. In addition to learning to detect the presence of persuasive techniques in text, our best model learns specific syntactic and lexical cues used to express them based on text genre (type) as an auxiliary task. To optimize the model and deal with data imbalance, a focal loss is used. As part of ArabicNLP2023-ArAIEval shared task, this model achieves the highest score in the shared task 1A out of 13 participants, according to the official results, with a micro-F1 of 76.34% and a macro-F1 of 73.21% on the test dataset.