We examine how Chinese and American oil companies use the gain- and loss-framed BUILDING source domain to legitimize their business in Corporate Social Responsibility (CSR) reports. Gain and loss frames can create legitimacy because they can ethically position an issue. We will focus on oil companies in China and the U.S. because different socio-cultural contexts in these two countries can potentially lead to different legitimation strategies in CSR reports, which can shed light on differences in Chinese and American CSR. All of the oil companies in our data are on the Fortune 500 list (2020). The results showed that Chinese oil companies used BUILDING metaphors more frequently than American oil companies. The most frequent keyword in Chinese CSRs “build” highlights environmental achievements in compliance with governments’ policies. American CSRs often used the metaphorical verb “support” to show their alignment with environmental policies and the interests of different stakeholders. The BUILDING source domain was used more often as gain frames in both Chinese and American CSR reports to show how oil companies create benefits for different stakeholders.

This paper reports a linguistically-enriched method of detecting token-level metaphors for the second shared task on Metaphor Detection. We participate in all four phases of competition with both datasets, i.e. Verbs and AllPOS on the VUA and the TOFEL datasets. We use the modality exclusivity and embodiment norms for constructing a conceptual representation of the nodes and the context. Our system obtains an F-score of 0.652 for the VUA Verbs track, which is 5% higher than the strong baselines. The experimental results across models and datasets indicate the salient contribution of using modality exclusivity and modality shift information for predicting metaphoricity.

The measurement of conceptual similarity in a hierarchical structure has been proposed by studies such as Wu and Palmer (1994) which have been summarized and evaluated in Budanisky and Hirst (2006). The present study applies the measurement of conceptual similarity to conceptual metaphor research by comparing concreteness of ontological resource nodes to several prototypical concrete nodes selected by human subjects. Here, the purpose of comparing conceptual similarity between nodes is to select a concrete sense for a word which is used metaphorically. Through using WordNet-SUMO interface such as SinicaBow (Huang, Chang and Lee, 2004), concrete senses of a lexicon will be selected once its SUMO nodes have been compared in terms of conceptual similarity with the prototypical concrete nodes. This study has strong implications for the interaction of psycholinguistic and computational linguistic fields in conceptual metaphor research.