MLLMs have been successfully applied to multimodal embedding tasks, yet their generative reasoning capabilities remain underutilized. Directly incorporating chain-of-thought reasoning into embedding learning introduces two fundamental challenges. First, structural misalignment between instance-level reasoning and pairwise contrastive supervision may lead to shortcut behavior, where the model merely learns the superficial format of reasoning. Second, reasoning is not universally beneficial for embedding tasks. Enforcing reasoning for all inputs may introduce unnecessary computation and latency, and can even obscure salient semantic signals for simple cases. To address these issues, we propose MMEmb-R1, an adaptive reasoning-based multimodal embedding framework. We formulate reasoning as a latent variable and introduce pair-aware reasoning selection to identify reasoning paths beneficial for query-target alignment. Furthermore, we adopt reinforcement learning to selectively invoke reasoning only when necessary. Experiments on the MMEB-V2 benchmark demonstrate that our model achieves a score of 71.2 with only 4B parameters, establishing a new state-of-the-art while significantly reducing reasoning overhead and inference latency.

Clickbait posts tend to spread inaccurate or misleading information to manipulate people’s attention and emotions, which greatly harms the credibility of social media. Existing clickbait detection models rely on analyzing the objective semantics in posts or correlating posts with article content only. However, these models fail to identify and exploit the manipulation intention of clickbait from a user’s subjective perspective, leading to limited capability to explore comprehensive clues of clickbait. To address such a issue, we propose a multiview clickbait detection model, named MCDM, to model subjective and objective preferences simultaneously. MCDM introduces two novel complementary modules for modeling subjective feeling and objective content relevance, respectively. The subjective feeling module adopts a user-centric approach to capture subjective features of posts, such as language patterns and emotional inclinations. The objective module explores news elements from posts and models article content correlations to capture objective clues for clickbait detection. Extensive experimental results on two real-world datasets show that our proposed MCDM outperforms state-of-the-art approaches for clickbait detection, verifying the effectiveness of integrating subjective and objective preferences for detecting clickbait.