The versatility of Large Language Models (LLMs) on natural language understanding tasks has made them popular for research in social sciences. To properly understand the properties and innate personas of LLMs, researchers have performed studies that involve using prompts in the form of questions that ask LLMs about particular opinions. In this study, we take a cautionary step back and examine whether the current format of prompting LLMs elicits responses in a consistent and robust manner. We first construct a dataset that contains 693 questions encompassing 39 different instruments of persona measurement on 115 persona axes. Additionally, we design a set of prompts containing minor variations and examine LLMs’ capabilities to generate answers, as well as prompt variations to examine their consistency with respect to content-level variations such as switching the order of response options or negating the statement. Our experiments on 17 different LLMs reveal that even simple perturbations significantly downgrade a model’s question-answering ability, and that most LLMs have low negation consistency. Our results suggest that the currently widespread practice of prompting is insufficient to accurately and reliably capture model perceptions, and we therefore discuss potential alternatives to improve these issues.

Linguistic style matching (LSM) in conversations can be reflective of several aspects of social influence such as power or persuasion. However, how LSM relates to the outcomes of online communication on platforms such as Reddit is an unknown question. In this study, we analyze a large corpus of two-party conversation threads in Reddit where we identify all occurrences of LSM using two types of style: the use of function words and formality. Using this framework, we examine how levels of LSM differ in conversations depending on several social factors within Reddit: post and subreddit features, conversation depth, user tenure, and the controversiality of a comment. Finally, we measure the change of LSM following loss of status after community banning. Our findings reveal the interplay of LSM in Reddit conversations with several community metrics, suggesting the importance of understanding conversation engagement when understanding community dynamics.

Large language models (LLMs) have been shown to perform well at a variety of syntactic, discourse, and reasoning tasks. While LLMs are increasingly deployed in many forms including conversational agents that interact with humans, we lack a grounded benchmark to measure how well LLMs understand social language. Here, we introduce a new theory-driven benchmark, SocKET, that contains 58 NLP tasks testing social knowledge which we group into five categories: humor & sarcasm, offensiveness, sentiment & emotion, and trustworthiness. In tests on the benchmark, we demonstrate that current models attain only moderate performance but reveal significant potential for task transfer among different types and categories of tasks, which were predicted from theory. Through zero-shot evaluations, we show that pretrained models already possess some innate but limited capabilities of social language understanding and training on one category of tasks can improve zero-shot testing on others. Our benchmark provides a systematic way to analyze model performance on an important dimension of language and points to clear room for improvement to build more socially-aware LLMs. The resources are released at https://github.com/minjechoi/SOCKET.