Musen Wen


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Leveraging Large Language Models for Enhanced Product Descriptions in eCommerce
Jianghong Zhou | Bo Liu | Jhalak Acharya | Yao Hong | Kuang-Chih Lee | Musen Wen
Proceedings of the Third Workshop on Natural Language Generation, Evaluation, and Metrics (GEM)

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the ‘cold start’ problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics—including NDCG, customer click-through rates, and human assessments—to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.


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Semi-Supervised Learning with Auxiliary Evaluation Component for Large Scale e-Commerce Text Classification
Mingkuan Liu | Musen Wen | Selcuk Kopru | Xianjing Liu | Alan Lu
Proceedings of the Workshop on Deep Learning Approaches for Low-Resource NLP

The lack of high-quality labeled training data has been one of the critical challenges facing many industrial machine learning tasks. To tackle this challenge, in this paper, we propose a semi-supervised learning method to utilize unlabeled data and user feedback signals to improve the performance of ML models. The method employs a primary model Main and an auxiliary evaluation model Eval, where Main and Eval models are trained iteratively by automatically generating labeled data from unlabeled data and/or users’ feedback signals. The proposed approach is applied to different text classification tasks. We report results on both the publicly available Yahoo! Answers dataset and our e-commerce product classification dataset. The experimental results show that the proposed method reduces the classification error rate by 4% and up to 15% across various experimental setups and datasets. A detailed comparison with other semi-supervised learning approaches is also presented later in the paper. The results from various text classification tasks demonstrate that our method outperforms those developed in previous related studies.