This study examines how persona prompting shapes language generated by two multimodal large language models in urban perception, a setting for examining subjective interpretations of shared visual evidence. We organize outputs into three functional layers: descriptive grounding (captions), intermediate semantic layer (perception tags), and interpretive framing (justifications). Using approximately 60,000 persona-conditioned annotations from each of two MLLMs, Qwen3-VL and Gemma4, we find that captions converge strongly across persona profiles and show only small attribute-associated differences. Justifications vary substantially more: economic status produces the largest difference in both models, with political orientation and personality also prominent. Paired image-level comparisons confirm larger justification than caption differences for these three attributes. For perception tags, personas sharing the same attribute level produce more similar tag sets than personas with different attribute levels, with the largest separation observed for economic status. Exploratory topic analysis further suggests persona-specific evaluative emphasis. Across models, profile-pair similarity patterns are strongly correlated for all three output types, although agreement is lowest for justifications. Overall, persona prompting affects interpretive framing more strongly than descriptive grounding.

The conversational capabilities of Large Language Models (LLMs) suggest that they may be able to perform as automated talk therapists. It is crucial to know if these systems would be effective and adhere to known standards. We present a counsellor chatbot that focuses on motivating tobacco smokers to quit smoking. It uses a state-of-the-art LLM and a widely applied therapeutic approach called Motivational Interviewing (MI), and was evolved in collaboration with clinician-scientists with expertise in MI. We also describe and validate an automated assessment of both the chatbot’s adherence to MI and client responses. The chatbot was tested on 106 participants, and their confidence that they could succeed in quitting smoking was measured before the conversation and one week later. Participants’ confidence increased by an average of 1.7 on a 0-10 scale. The automated assessment of the chatbot showed adherence to MI standards in 98% of utterances, higher than human counsellors. The chatbot scored well on a participant-reported metric of perceived empathy but lower than typical human counsellors. Furthermore, participants’ language indicated a good level of motivation to change, a key goal in MI. These results suggest that the automation of talk therapy with a modern LLM has promise.