Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cross-entropy loss that alternates between using the real and generated samples. This not only makes the classifier more robust but also boosts the overall ranking performance. Our model achieves a relative gain compared to baselines by over 26% in F-score, and over 17% in Area Under PR curve. On live search traffic, our model gains significant improvement in multiple countries.

Short text classification is a fundamental problem in natural language processing, social network analysis, and e-commerce. The lack of structure in short text sequences limits the success of popular NLP methods based on deep learning. Simpler methods that rely on bag-of-words representations tend to perform on par with complex deep learning methods. To tackle the limitations of textual features in short text, we propose a Graph-regularized Graph Convolution Network (GR-GCN), which augments graph convolution networks by incorporating label dependencies in the output space. Our model achieves state-of-the-art results on both proprietary and external datasets, outperforming several baseline methods by up to 6% . Furthermore, we show that compared to baseline methods, GR-GCN is more robust to noise in textual features.