Recommending a diversity of product types (PTs) is important for a good shopping experience when customers are looking for products around their high-level shopping interests (SIs) such as hiking. However, the SI-PT connection is typically absent in e-commerce product catalogs and expensive to construct manually due to the volume of potential SIs, which prevents us from establishing a recommender with easily accessible knowledge systems. To establish such connections, we propose to extract PTs from the Web pages containing hand-crafted PT recommendations for SIs. The extraction task is formulated as binary HTML node classification given the general observation that an HTML node in our target Web pages can present one and only one PT phrase. Accordingly, we introduce TrENC, which stands for Tree-Transformer Encoders for Node Classification. It improves the inter-node dependency modeling with modified attention mechanisms that preserve the long-term sibling and ancestor-descendant relations. TrENC also injects SI into node features for better semantic representation. Trained on pages regarding limited SIs, TrEnc is ready to be applied to other unobserved interests. Experiments on our manually constructed dataset, WebPT, show that TrENC outperforms the best baseline model by 2.37 F1 points in the zero-shot setup. The performance indicates the feasibility of constructing SI-PT relations and using them to power downstream applications such as search and recommendation.

Large language models (LLMs) have demonstrated significant capability to generalize across a large number of NLP tasks. For industry applications, it is imperative to assess the performance of the LLM on unlabeled production data from time to time to validate for a real-world setting. Human labeling to assess model error requires considerable expense and time delay. Here we demonstrate that ensemble disagreement scores work well as a proxy for human labeling for language models in zero-shot, few-shot, and fine-tuned settings, per our evaluation on keyphrase extraction (KPE) task. We measure fidelity of the results by comparing to true error measured from human labeled ground truth. We contrast with the alternative of using another LLM as a source of machine labels, or ‘silver labels’. Results across various languages and domains show disagreement scores provide a better estimation of model performance with mean average error (MAE) as low as 0.4% and on average 13.8% better than using silver labels.

In many documents, such as semi-structured webpages, textual semantics are augmented with additional information conveyed using visual elements including layout, font size, and color. Prior work on information extraction from semi-structured websites has required learning an extraction model specific to a given template via either manually labeled or distantly supervised data from that template. In this work, we propose a solution for “zero-shot” open-domain relation extraction from webpages with a previously unseen template, including from websites with little overlap with existing sources of knowledge for distant supervision and websites in entirely new subject verticals. Our model uses a graph neural network-based approach to build a rich representation of text fields on a webpage and the relationships between them, enabling generalization to new templates. Experiments show this approach provides a 31% F1 gain over a baseline for zero-shot extraction in a new subject vertical.

Training neural models for named entity recognition (NER) in a new domain often requires additional human annotations (e.g., tens of thousands of labeled instances) that are usually expensive and time-consuming to collect. Thus, a crucial research question is how to obtain supervision in a cost-effective way. In this paper, we introduce “entity triggers,” an effective proxy of human explanations for facilitating label-efficient learning of NER models. An entity trigger is defined as a group of words in a sentence that helps to explain why humans would recognize an entity in the sentence. We crowd-sourced 14k entity triggers for two well-studied NER datasets. Our proposed model, Trigger Matching Network, jointly learns trigger representations and soft matching module with self-attention such that can generalize to unseen sentences easily for tagging. Our framework is significantly more cost-effective than the traditional neural NER frameworks. Experiments show that using only 20% of the trigger-annotated sentences results in a comparable performance as using 70% of conventional annotated sentences.

The World Wide Web contains vast quantities of textual information in several forms: unstructured text, template-based semi-structured webpages (which present data in key-value pairs and lists), and tables. Methods for extracting information from these sources and converting it to a structured form have been a target of research from the natural language processing (NLP), data mining, and database communities. While these researchers have largely separated extraction from web data into different problems based on the modality of the data, they have faced similar problems such as learning with limited labeled data, defining (or avoiding defining) ontologies, making use of prior knowledge, and scaling solutions to deal with the size of the Web. In this tutorial we take a holistic view toward information extraction, exploring the commonalities in the challenges and solutions developed to address these different forms of text. We will explore the approaches targeted at unstructured text that largely rely on learning syntactic or semantic textual patterns, approaches targeted at semi-structured documents that learn to identify structural patterns in the template, and approaches targeting web tables which rely heavily on entity linking and type information. While these different data modalities have largely been considered separately in the past, recent research has started taking a more inclusive approach toward textual extraction, in which the multiple signals offered by textual, layout, and visual clues are combined into a single extraction model made possible by new deep learning approaches. At the same time, trends within purely textual extraction have shifted toward full-document understanding rather than considering sentences as independent units. With this in mind, it is worth considering the information extraction problem as a whole to motivate solutions that harness textual semantics along with visual and semi-structured layout information. We will discuss these approaches and suggest avenues for future work.

Open Information Extraction (OpenIE), the problem of harvesting triples from natural language text whose predicate relations are not aligned to any pre-defined ontology, has been a popular subject of research for the last decade. However, this research has largely ignored the vast quantity of facts available in semi-structured webpages. In this paper, we define the problem of OpenIE from semi-structured websites to extract such facts, and present an approach for solving it. We also introduce a labeled evaluation dataset to motivate research in this area. Given a semi-structured website and a set of seed facts for some relations existing on its pages, we employ a semi-supervised label propagation technique to automatically create training data for the relations present on the site. We then use this training data to learn a classifier for relation extraction. Experimental results of this method on our new benchmark dataset obtained a precision of over 70%. A larger scale extraction experiment on 31 websites in the movie vertical resulted in the extraction of over 2 million triples.