Neural conversational models require substantial amounts of dialogue data to estimate their parameters and are therefore usually learned on large corpora such as chat forums or movie subtitles. These corpora are, however, often challenging to work with, notably due to their frequent lack of turn segmentation and the presence of multiple references external to the dialogue itself. This paper shows that these challenges can be mitigated by adding a weighting model into the architecture. The weighting model, which is itself estimated from dialogue data, associates each training example to a numerical weight that reflects its intrinsic quality for dialogue modelling. At training time, these sample weights are included into the empirical loss to be minimised. Evaluation results on retrieval-based models trained on movie and TV subtitles demonstrate that the inclusion of such a weighting model improves the model performance on unsupervised metrics.