Unlike professional Business-to-Consumer (B2C) e-commerce platforms (e.g., Amazon), Consumer-to-Consumer (C2C) platforms (e.g., Facebook marketplace) are mainly targeting individual sellers who usually lack sufficient experience in e-commerce. Individual sellers often struggle to compose proper descriptions for selling products. With the recent advancement of Multimodal Large Language Models (MLLMs), we attempt to integrate such state-of-the-art generative AI technologies into the product listing process. To this end, we develop IPL, an Intelligent Product Listing tool tailored to generate descriptions using various product attributes such as category, brand, color, condition, etc. IPL enables users to compose product descriptions by merely uploading photos of the selling product. More importantly, it can imitate the content style of our C2C platform Xianyu. This is achieved by employing domain-specific instruction tuning on MLLMs, and by adopting the multi-modal Retrieval-Augmented Generation (RAG) process. A comprehensive empirical evaluation demonstrates that the underlying model of IPL significantly outperforms the base model in domain-specific tasks while producing less hallucination. IPL has been successfully deployed in our production system, where 72% of users have their published product listings based on the generated content, and those product listings are shown to have a quality score 5.6% higher than those without AI assistance.

Keyphrase provides highly-summative information that can be effectively used for understanding, organizing and retrieving text content. Though previous studies have provided many workable solutions for automated keyphrase extraction, they commonly divided the to-be-summarized content into multiple text chunks, then ranked and selected the most meaningful ones. These approaches could neither identify keyphrases that do not appear in the text, nor capture the real semantic meaning behind the text. We propose a generative model for keyphrase prediction with an encoder-decoder framework, which can effectively overcome the above drawbacks. We name it as deep keyphrase generation since it attempts to capture the deep semantic meaning of the content with a deep learning method. Empirical analysis on six datasets demonstrates that our proposed model not only achieves a significant performance boost on extracting keyphrases that appear in the source text, but also can generate absent keyphrases based on the semantic meaning of the text. Code and dataset are available at https://github.com/memray/seq2seq-keyphrase.