As Large Language Models (LLMs) develop stronger multilingual capabilities, their sensitivity to culturally diverse entities becomes increasingly important. Prior work by Naous et al. (2024) has shown that LLMs often favor Western-associated entities in Arabic. Due to the lack of entity-centric multilingual benchmarks, it remains unclear if such biases also manifest in various non-Western languages. In this paper, we introduce Camellia, a benchmark for evaluating entity-centric cultural biases in nine Asian languages, spanning six Asian cultures. Camellia includes 19,530 manually annotated entities associated with the covered Asian or Western cultures, as well as 2,173 masked contexts for these entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLMs across three tasks: cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show that LLMs struggle with cultural adaptation across these languages, with performance differing across models developed in different regions. We further observe that different LLM families can hold distinct biases, reflected in the ways they link cultures to particular sentiments. Lastly, we find that LLMs can struggle with context understanding in some Asian languages, creating performance gaps between cultures in entity extraction.

Counterspeech, defined as a response to mitigate online hate speech, is increasingly used as a non-censorial solution. The effectiveness of addressing hate speech involves dispelling the stereotypes, prejudices, and biases often subtly implied in brief, single-sentence statements or abuses. These expressions challenge language models, especially in seq2seq tasks, as model performance typically excels with longer contexts. Our study introduces CoARL, a novel framework enhancing counterspeech generation by modeling the pragmatic implications underlying social biases in hateful statements. The first two phases of CoARL involve sequential multi-instruction tuning, teaching the model to understand intents, reactions, and harms of offensive statements, and then learning task-specific low-rank adapter weights for generating intent-conditioned counterspeech. The final phase uses reinforcement learning to fine-tune outputs for effectiveness and nontoxicity. CoARL outperforms existing benchmarks in intent-conditioned counterspeech generation, showing an average improvement of ∼3 points in intent-conformity and ∼4 points in argument-quality metrics. Extensive human evaluation supports CoARL’s efficacy in generating superior and more context-appropriate responses compared to existing systems, including prominent LLMs like ChatGPT.

For subjective tasks such as hate detection, where people perceive hate differently, the Large Language Model’s (LLM) ability to represent diverse groups is unclear. By including additional context in prompts, we comprehensively analyze LLM’s sensitivity to geographical priming, persona attributes, and numerical information to assess how well the needs of various groups are reflected. Our findings on two LLMs, five languages, and six datasets reveal that mimicking persona-based attributes leads to annotation variability. Meanwhile, incorporating geographical signals leads to better regional alignment. We also find that the LLMs are sensitive to numerical anchors, indicating the ability to leverage community-based flagging efforts and exposure to adversaries. Our work provides preliminary guidelines and highlights the nuances of applying LLMs in culturally sensitive cases.