Sarah Masud

Author directory

2026

Evaluation of cultural value alignment in Large Language Models (LLMs) typically relies on direct prompting with survey-style questions, which often elicit neutral or safety-aligned responses and fail to capture the model’s underlying cultural orientation. To overcome these challenges, we propose a framework for probing and steering latent cultural representations in LLMs along the two Inglehart–Welzel axes of the World Values Survey (WVS). By translating social value questions into scenario-based dilemmas, we extract token-level probabilities to measure implicit values and apply activation steering, optionally combined with country-conditioned prompting, to shift model behavior without retraining. Across three 4B-open-weight LLMs, four countries and three social domains, we find substantial variation in steerability. Importantly, we identify latent entanglement, where interventions along one Inglehart–Welzel axis induce a shift along the other. This entanglement is consistent with correlations present in human WVS data and persists across our experimental settings. Our work identifies empirical constraints on cultural alignment in LLMs.
As Large Language Models (LLMs) develop stronger multilingual capabilities, their sensitivity to culturally diverse entities becomes increasingly important. Prior work by Naous et al. (2024) has shown that LLMs often favor Western-associated entities in Arabic. Due to the lack of entity-centric multilingual benchmarks, it remains unclear if such biases also manifest in various non-Western languages. In this paper, we introduce Camellia, a benchmark for evaluating entity-centric cultural biases in nine Asian languages, spanning six Asian cultures. Camellia includes 19,530 manually annotated entities associated with the covered Asian or Western cultures, as well as 2,173 masked contexts for these entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLMs across three tasks: cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show that LLMs struggle with cultural adaptation across these languages, with performance differing across models developed in different regions. We further observe that different LLM families can hold distinct biases, reflected in the ways they link cultures to particular sentiments. Lastly, we find that LLMs can struggle with context understanding in some Asian languages, creating performance gaps between cultures in entity extraction.
Large language models (LLMs) are increasingly used as primary knowledge sources, yet their epistemic diversity — defined as the diversity of real-world claims in their outputs — has never been measured. The dominant paradigm is that overall LLM diversity is low, but this is always with respect to a single point in time, with no reference baseline or consideration for variation across countries. We address this by performing the first systematic study of epistemic diversity in LLMs across time and cultural context, testing 27 LLMs on 155 topics covering 12 countries, resulting in 1.7M responses and 70M individual claims. We find that epistemic diversity has increased substantially over the past three years, a positive counter to recent diversity pessimism. However, despite progress, we find that every LLM is less diverse than a search baseline. The gap is not uniform: RAG can improve diversity, while larger models are counterintuitively less diverse than smaller ones. Moreover, LLMs systematically reflect English-language knowledge over local-language knowledge for country specific topics. Together, these results demonstrate that while progress on epistemic diversity is tangible, it is insufficient and unevenly distributed.
Large language models (LLMs) are being increasingly used to answer subjective, information-seeking questions, where users are sensitive to how responses are communicated, not just whether the answers are correct. Existing LLM evaluations for subjective cultural queries largely focus on factual correctness, ignoring how the response is framed. To this end, we introduce FRANZ, an automated FRAmework for respoNse characteriZation to conduct a communicative audit of LLM responses along four dimensions: cultural positioning, use of generalizing language, anthropomorphic cues, and adherence to conversational maxims. To enable this evaluation, we contribute SQUARE - a corpus of 376k subjective questions sourced from 57 subreddits and mapped to 7 countries and 19 question categories. We demonstrate FRANZ’s applicability by scoring responses from three open-weight LLMs. We observe that LLMs show statistically significant differences in the frequency with which they employ each response characteristic. Unlike single-dimensional audits, FRANZ reveals that insider positioning and anthropomorphism are positively coupled, with the degree of coupling varying by country, providing a diagnostic lens for identifying framing divergences.

2025

The rise of large language models (LLMs) has created a need for advanced benchmarking systems beyond traditional setups. To this end, we introduce QUENCH, a novel text-based English Quizzing Benchmark manually curated and transcribed from YouTube quiz videos. QUENCH possesses masked entities and rationales for the LLMs to predict via generation. At the intersection of world knowledge, geographical context, and common sense reasoning, QUENCH helps assess world knowledge and deduction capabilities of LLMs via a zero-shot, open-domain quizzing setup. We perform an extensive evaluation on 7 LLMs and 4 metrics, investigating the influence of model size, prompting style, geographical context, and gold-labeled rationale generation. The benchmarking concludes with an error analysis of various types of generative errors to which the LLMs are prone.

2024

Despite the widespread adoption, there is a lack of research into how various critical aspects of pretrained language models (PLMs) affect their performance in hate speech detection. Through five research questions, our findings and recommendations lay the groundwork for empirically investigating different aspects of PLMs’ use in hate speech detection. We deep dive into comparing different pretrained models, evaluating their seed robustness, finetuning settings, and the impact of pretraining data collection time. Our analysis reveals early peaks for downstream tasks during pretraining, the limited benefit of employing a more recent pretraining corpus, and the significance of specific layers during finetuning. We further call into question the use of domain-specific models and highlight the need for dynamic datasets for benchmarking hate speech detection.
Employing language models to generate explanations for an incoming implicit hate post is an active area of research. The explanation is intended to make explicit the underlying stereotype and aid content moderators. The training often combines top-k relevant knowledge graph (KG) tuples to provide world knowledge and improve performance on standard metrics. Interestingly, our study presents conflicting evidence for the role of the quality of KG tuples in generating implicit explanations. Consequently, simpler models incorporating external toxicity signals outperform KG-infused models. Compared to the KG-based setup, we observe a comparable performance for SBIC (LatentHatred) datasets with a performance variation of +0.44 (+0.49), +1.83 (-1.56), and -4.59 (+0.77) in BLEU, ROUGE-L, and BERTScore. Further human evaluation and error analysis reveal that our proposed setup produces more precise explanations than zero-shot GPT-3.5, highlighting the intricate nature of the task.
For subjective tasks such as hate detection, where people perceive hate differently, the Large Language Model’s (LLM) ability to represent diverse groups is unclear. By including additional context in prompts, we comprehensively analyze LLM’s sensitivity to geographical priming, persona attributes, and numerical information to assess how well the needs of various groups are reflected. Our findings on two LLMs, five languages, and six datasets reveal that mimicking persona-based attributes leads to annotation variability. Meanwhile, incorporating geographical signals leads to better regional alignment. We also find that the LLMs are sensitive to numerical anchors, indicating the ability to leverage community-based flagging efforts and exposure to adversaries. Our work provides preliminary guidelines and highlights the nuances of applying LLMs in culturally sensitive cases.