Names are deeply tied to human identity - they can serve as markers of individuality, cultural heritage, and personal history. When interacting with LLMs, user names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. In this work, we study name-based cultural bias by analyzing the adaptations that LLMs make when names are mentioned in the prompt. Our analyses demonstrate that LLMs exhibit significant cultural identity assumptions across multiple cultures based on users’ presumed backgrounds based on their names. We also show how using names as an indicator of identity can lead to misattribution and flattening of cultural identities. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive, going beyond multilinguality and building on findings from psychology and anthropology. In this article, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking definitions of culture from the anthropology and psychology literature as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of human–computer interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.1

Recent advances in pretrained multilingual models such as Multilingual T5 (mT5) have facilitated cross-lingual transfer by learning shared representations across languages. Leveraging pretrained multilingual models for scaling morphology analyzers to low-resource languages is a unique opportunity that has been under-explored so far. We investigate this line of research in the context of Indian languages, focusing on two important morphological sub-tasks: root word extraction and tagging morphosyntactic descriptions (MSD), viz., gender, number, and person (GNP). We experiment with six Indian languages from two language families (Dravidian and Indo-Aryan) to train a multilingual morphology analyzers for the first time for Indian languages. We demonstrate the usability of multilingual models for few-shot cross-lingual transfer through an average 7% increase in GNP tagging in a cross-lingual setting as compared to a monolingual setting through controlled experiments. We provide an overview of the state of the datasets available related to our tasks and point-out a few modeling limitations due to datasets. Lastly, we analyze the cross-lingual transfer of morphological tags for verbs and nouns, which provides a proxy for the quality of representations of word markings learned by the model.