Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human factors, such as one’s environment, attitudes, beliefs, and lived experiences. Thus, it may be the case that employing LLMs (which do not have such human factors) in these tasks results in a lack of variation in data, failing to reflect the diversity of human experiences. In this paper, we examine the role of prompting LLMs with human-like personas and asking the models to answer as if they were a specific human. This is done explicitly, with exact demographics, political beliefs, and lived experiences, or implicitly via names prevalent in specific populations. The LLM personas are then evaluated via (1) subjective annotation task (e.g., detecting toxicity) and (2) a belief generation task, where both tasks are known to vary across human factors. We examine the impact of explicit vs. implicit personas and investigate which human factors LLMs recognize and respond to. Results show that explicit LLM personas show mixed results when reproducing known human biases, but generally fail to demonstrate implicit biases. We conclude that LLMs may capture the statistical patterns of how people speak, but are generally unable to model the complex interactions and subtleties of human perceptions, potentially limiting their effectiveness in social science applications.

Pre-Trained Models (PTMs) have reshaped the development of Natural Language Processing (NLP) and achieved significant improvement in various benchmarks. Yet, it is not easy for industrial practitioners to obtain high-performing PTM-based models without a large amount of labeled training data and deploy them online with fast inference speed. To bridge this gap, EasyNLP is designed to make it easy to build NLP applications, which supports a comprehensive suite of NLP algorithms. It further features knowledge-enhanced pre-training, knowledge distillation and few-shot learning functionalities, and provides a unified framework of model training, inference and deployment for real-world applications. EasyNLP has powered over ten business units within Alibaba Group and is seamlessly integrated to the Platform of AI (PAI) products on Alibaba Cloud. The source code of EasyNLP is released at GitHub (https://github.com/alibaba/EasyNLP).

Text-to-Image Synthesis (TIS) is a popular task to convert natural language texts into realistic images. Recently, transformer-based TIS models (such as DALL-E) have been proposed using the encoder-decoder architectures. Yet, these billion-scale TIS models are difficult to tune and deploy in resource-constrained environments. In addition, there is a lack of language-specific TIS benchmarks for Chinese, together with high-performing models with moderate sizes. In this work, we present ARTIST, A tRansformer-based Chinese Text-to-Image SynThesizer for high-resolution image generation. In ARTIST, the rich linguistic and relational knowledge facts are injected into the model to ensure better model performance without the usage of ultra-large models. We further establish a large-scale Chinese TIS benchmark with the re-production results of state-of-the-art transformer-based TIS models.Results show ARTIST outperforms previous approaches.