Tongtong Liu


2025

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Real-time Ad Retrieval via LLM-generative Commercial Intention for Sponsored Search Advertising
Tongtong Liu | Zhaohui Wang | Meiyue Qin | Zenghui Lu | Xudong Chen | Yuekui Yang | Peng Shu
Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing

The integration of Large Language Models (LLMs) with retrieval systems has shown promising potential in retrieving documents (docs) or advertisements (ads) for a given query. Existing LLM-based retrieval methods generate numeric or content-based DocIDs to retrieve docs/ads. However, the one-to-few mapping between numeric IDs and docs, along with the time-consuming content extraction, leads to semantic inefficiency and limits the scalability of existing methods on large-scale corpora. In this paper, we propose the **R**eal-time **A**d **RE**trieval (RARE) framework, which leverages LLM-generated text called Commercial Intentions (CIs) as an intermediate semantic representation to directly retrieve ads for queries in real-time. These CIs are generated by a customized LLM injected with commercial knowledge, enhancing its domain relevance. Each CI corresponds to multiple ads, yielding a lightweight and scalable set of CIs. RARE has been implemented in a real-world online system, handling daily search volumes in billions. The online implementation has yielded significant benefits: a 5.04% increase in consumption, a 6.37% rise in Gross Merchandise Volume (GMV), a 1.28% enhancement in click-through rate (CTR) and a 5.29% increase in shallow conversions. Extensive offline experiments show RARE’s superiority over ten competitive baselines in four major categories.

2022

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A Simple Contrastive Learning Framework for Interactive Argument Pair Identification via Argument-Context Extraction
Lida Shi | Fausto Giunchiglia | Rui Song | Daqian Shi | Tongtong Liu | Xiaolei Diao | Hao Xu
Proceedings of the 2022 Conference on Empirical Methods in Natural Language Processing

Interactive argument pair identification is an emerging research task for argument mining, aiming to identify whether two arguments are interactively related. It is pointed out that the context of the argument is essential to improve identification performance. However, current context-based methods achieve limited improvements since the entire context typically contains much irrelevant information. In this paper, we propose a simple contrastive learning framework to solve this problem by extracting valuable information from the context. This framework can construct hard argument-context samples and obtain a robust and uniform representation by introducing contrastive learning. We also propose an argument-context extraction module to enhance information extraction by discarding irrelevant blocks. The experimental results show that our method achieves the state-of-the-art performance on the benchmark dataset. Further analysis demonstrates the effectiveness of our proposed modules and visually displays more compact semantic representations.

2021

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Multi-stage Pre-training over Simplified Multimodal Pre-training Models
Tongtong Liu | Fangxiang Feng | Xiaojie Wang
Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers)

Multimodal pre-training models, such as LXMERT, have achieved excellent results in downstream tasks. However, current pre-trained models require large amounts of training data and have huge model sizes, which make them impossible to apply in low-resource situations. How to obtain similar or even better performance than a larger model under the premise of less pre-training data and smaller model size has become an important problem. In this paper, we propose a new Multi-stage Pre-training (MSP) method, which uses information at different granularities from word, phrase to sentence in both texts and images to pre-train a model in stages. We also design several different pre-training tasks suitable for the information granularity in different stage in order to efficiently capture the diverse knowledge from a limited corpus. We take a Simplified LXMERT (LXMERT-S) which is with 45.9% parameters of the original LXMERT model and only 11.44% of the original pre-training data as the testbed of our MSP method. Experimental results show that our method achieves comparable performance to the original LXMERT model in all downstream tasks, and even outperforms the original model in Image-Text Retrieval task.