Contemporary tobacco-related studies are mostly concerned with a single social media platform while missing out on a broader audience. Moreover, they are heavily reliant on labeled datasets, which are expensive to make. In this work, we explore sentiment and product identification on tobacco-related text from two social media platforms. We release SentiSmoke-Twitter and SentiSmoke-Reddit datasets, along with a comprehensive annotation schema for identifying tobacco products’ sentiment. We then perform benchmarking text classification experiments using state-of-the-art models, including BERT, RoBERTa, and DistilBERT. Our experiments show F1 scores as high as 0.72 for sentiment identification in the Twitter dataset, 0.46 for sentiment identification, and 0.57 for product identification using semi-supervised learning for Reddit.

Contemporary datasets on tobacco consumption focus on one of two topics, either public health mentions and disease surveillance, or sentiment analysis on topical tobacco products and services. However, two primary considerations are not accounted for, the language of the demographic affected and a combination of the topics mentioned above in a fine-grained classification mechanism. In this paper, we create a dataset of 3144 tweets, which are selected based on the presence of colloquial slang related to smoking and analyze it based on the semantics of the tweet. Each class is created and annotated based on the content of the tweets such that further hierarchical methods can be easily applied. Further, we prove the efficacy of standard text classification methods on this dataset, by designing experiments which do both binary as well as multi-class classification. Our experiments tackle the identification of either a specific topic (such as tobacco product promotion), a general mention (cigarettes and related products) or a more fine-grained classification. This methodology paves the way for further analysis, such as understanding sentiment or style, which makes this dataset a vital contribution to both disease surveillance and tobacco use research.