Wenjing Yang


2025

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Advancing E-commerce Merchants Telemarketing with Synthetic Data-Driven LLMs
Qi Gou | Zehua Xia | Li Juan | Qingyang Zhao | Wenjing Yang
Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track

Telemarketing towards merchants is considerably more complex than traditional dialogue systems. Given a user utterance, the response must not only follow the context but also strategically and naturally guide the conversation toward marketing objectives. A common approach is to fine-tune LLMs using high-quality dialogue data from top sales. However, we find that even after careful data cleaning, these data cannot be used directly due to two issues:(1) Poor strategy-following: Real-world conversations are highly random with much chit-chat topics, easily leading deviation from intended strategy.(2) Insufficient expert knowledge learning: Expert knowledge appears infrequently or not at all in limited collected corpus.To this end, we introduce a hybrid data synthesis framework with two main innovations. First, we unify the input schema with profile and strategy designed by top sales, and extract them via a Multi-task paradigm.In addition, we propose Role-playing Simulation and Session Prefix Completion to complementarily improve the strategy-following and inject long-tail expert knowledge into our fine-tuned model – TeleBot.Comprehensive online and offline evaluations demonstrate its effectiveness.In particular, in terms of the final marketing results – High Intention Rate, TeleBot reaches the performance level of the top 25% of human sales.

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ClusterUCB: Efficient Gradient-Based Data Selection for Targeted Fine-Tuning of LLMs
Zige Wang | Qi Zhu | Fei Mi | Minghui Xu | Ruochun Jin | Wenjing Yang
Findings of the Association for Computational Linguistics: EMNLP 2025

Gradient-based data influence approximation has been leveraged to select useful data samples in the supervised fine-tuning of large language models. However, the computation of gradients throughout the fine-tuning process requires too many resources to be feasible in practice. In this paper, we propose an efficient gradient-based data selection framework with clustering and a modified Upper Confidence Bound (UCB) algorithm. Based on the intuition that data samples with similar gradient features will have similar influences, we first perform clustering on the training data pool. Then, we frame the inter-cluster data selection as a constrained computing budget allocation problem and consider it a multi-armed bandit problem. A modified UCB algorithm is leveraged to solve this problem. Specifically, during the iterative sampling process, historical data influence information is recorded to directly estimate the distributions of each cluster, and a cold start is adopted to balance exploration and exploitation. Experimental results on various benchmarks show that our proposed framework, ClusterUCB, can achieve comparable results to the original gradient-based data selection methods while greatly reducing computing consumption.

2015

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KWB: An Automated Quick News System for Chinese Readers
Yiqi Bai | Wenjing Yang | Hao Zhang | Jingwen Wang | Ming Jia | Roland Tong | Jie Wang
Proceedings of the Eighth SIGHAN Workshop on Chinese Language Processing