Counterspeech is a targeted response to counteract and challenge abusive or hateful content. It effectively curbs the spread of hatred and fosters constructive online communication. Previous studies have proposed different strategies for automatically generated counterspeech. Evaluations, however, focus on relevance, surface form, and other shallow linguistic characteristics. This paper investigates the human likeness of AI-generated counterspeech, a critical factor influencing effectiveness. We implement and evaluate several LLM-based generation strategies, and discover that AI-generated and human-written counterspeech can be easily distinguished by both simple classifiers and humans. Further, we reveal differences in linguistic characteristics, politeness, and specificity. The dataset used in this study is publicly available for further research.

Hate speech (HS) erodes the inclusiveness of online users and propagates negativity and division. Counterspeech has been recognized as a way to mitigate the harmful consequences. While some research has investigated the impact of user-generated counterspeech on social media platforms, few have examined and modeled haters’ reactions toward counterspeech, despite the immediate alteration of haters’ attitudes being an important aspect of counterspeech. This study fills the gap by analyzing the impact of counterspeech from the hater’s perspective, focusing on whether the counterspeech leads the hater to reenter the conversation and if the reentry is hateful. We compile the Reddit Echoes of Hate dataset (ReEco), which consists of triple-turn conversations featuring haters’ reactions, to assess the impact of counterspeech. To predict haters’ behaviors, we employ two strategies: a two-stage reaction predictor and a three-way classifier. The linguistic analysis sheds insights on the language of counterspeech to hate eliciting different haters’ reactions. Experimental results demonstrate that the 3-way classification model outperforms the two-stage reaction predictor, which first predicts reentry and then determines the reentry type. We conclude the study with an assessment showing the most common errors identified by the best-performing model.

Automatic counterspeech generation methods have been developed to assist efforts in combating hate speech. Existing research focuses on generating counterspeech with linguistic attributes such as being polite, informative, and intent-driven. However, the real impact of counterspeech in online environments is seldom considered. This study aims to develop methods for generating counterspeech constrained by conversation outcomes and evaluate their effectiveness. We experiment with large language models (LLMs) to incorporate into the text generation process two desired conversation outcomes: low conversation incivility and non-hateful hater reentry. Specifically, we experiment with instruction prompts, LLM finetuning, and LLM reinforcement learning (RL). Evaluation results show that our methods effectively steer the generation of counterspeech toward the desired outcomes. Our analyses, however, show that there are differences in the quality and style depending on the model.