Much work has been done to improve persona consistency by finetuning a pretrained dialogue model on high-quality human-annoated persona datasets. However, these methods still face the challenges of high cost and poor scalability. To this end, we propose a simple-yet-effective approach to significantly improve zero-shot persona consistency via in-context learning. Specifically, we first pre-train a persona-augmented dialogue generation model and then utilize in-context prompting mechanism to realize zero-shot persona customization. Experimental results demonstrate that our method can dramatically improve persona consistency without compromising coherence and informativeness in zero-shot settings.

Online advertisement text generation aims at generating attractive and persuasive text ads to appeal to users clicking ads or purchasing products. While pretraining-based models have achieved remarkable success in generating high-quality text ads, some challenges still remain, such as ad generation in low-resource scenarios and training efficiency for multiple ad tasks. In this paper, we propose a novel unified text ad generation framework with multi-task prompt learning, called PLATO-Ad, totackle these problems. Specifically, we design a three-phase transfer learning mechanism to tackle the low-resource ad generation problem. Furthermore, we present a novel multi-task prompt learning mechanism to efficiently utilize a single lightweight model to solve multiple ad generation tasks without loss of performance compared to training a separate model for each task. Finally, we conduct offline and online evaluations and experiment results show that PLATO-Ad significantly outperforms the state-of-the-art on both offline and online metrics. PLATO-Ad has been deployed in a leading advertising platform with 3.5% CTR improvement on search ad descriptions and 10.4% CTR improvement on feed ad titles.

Most of the open-domain dialogue models tend to perform poorly in the setting of long-term human-bot conversations. The possible reason is that they lack the capability of understanding and memorizing long-term dialogue history information. To address this issue, we present a novel task of Long-term Memory Conversation (LeMon) and then build a new dialogue dataset DuLeMon and a dialogue generation framework with Long-Term Memory (LTM) mechanism (called PLATO-LTM). This LTM mechanism enables our system to accurately extract and continuously update long-term persona memory without requiring multiple-session dialogue datasets for model training. To our knowledge, this is the first attempt to conduct real-time dynamic management of persona information of both parties, including the user and the bot. Results on DuLeMon indicate that PLATO-LTM can significantly outperform baselines in terms of long-term dialogue consistency, leading to better dialogue engagingness.

To explore the limit of dialogue generation pre-training, we present the models of PLATO-XL with up to 11 billion parameters, trained on both Chinese and English social media conversations. To train such large models, we adopt the architecture of unified transformer with high computation and parameter efficiency. In addition, we carry out multi-party aware pre-training to better distinguish the characteristic information in social media conversations. With such designs, PLATO-XL successfully achieves superior performances as compared to other approaches in both Chinese and English chitchat. We further explore the capacity of PLATO-XL on other conversational tasks, such as knowledge grounded dialogue and task-oriented conversation. The experimental results indicate that PLATO-XL obtains state-of-the-art results across multiple conversational tasks, verifying its potential as a foundation model of conversational AI.