The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

Social media has emerged as a cornerstone of social movements, wielding significant influence in driving societal change. Simulating the response of the public and forecasting the potential impact has become increasingly important. However, existing methods for simulating such phenomena encounter challenges concerning their efficacy and efficiency in capturing the behaviors of social movement participants. In this paper, we introduce a hybrid framework for social media user simulation, wherein users are categorized into two types. Core users are driven by Large Language Models, while numerous ordinary users are modeled by deductive agent-based models. We further construct a Twitter-like environment to replicate their response dynamics following trigger events. Subsequently, we develop a multi-faceted benchmark SoMoSiMu-Bench for evaluation and conduct comprehensive experiments across real-world datasets. Experimental results demonstrate the effectiveness and flexibility of our method.

Modeling social media users is the core of social governance in the digital society. Existing works have incorporated different digital traces to better learn the representations of social media users, including text information encoded by pre-trained language models and social network information encoded by graph models. However, limited by overloaded text information and hard-to-collect social network information, they cannot utilize global text information and cannot be generalized without social relationships. In this paper, we propose a Pre-training Architecture for Social Media User Modeling based on Text Graph(PASUM). We aggregate all microblogs to represent social media users based on the text graph model and learn the mapping from microblogs to user representation. We further design inter-user and intra-user contrastive learning tasks to inject general structural information into the mapping. In different scenarios, we can represent users based on text, even without social network information. Experimental results on various downstream tasks demonstrate the effectiveness and superiority of our framework.

Modeling political actors is at the core of quantitative political science. Existing works have incorporated contextual information to better learn the representation of political actors for specific tasks through graph models. However, they are limited to the structure and objective of training settings and can not be generalized to all politicians and other tasks. In this paper, we propose a Unified Pre-training Architecture for Political Actor Modeling based on language (UPPAM). In UPPAM, we aggregate statements to represent political actors and learn the mapping from languages to representation, instead of learning the representation of particular persons. We further design structure-aware contrastive learning and behavior-driven contrastive learning tasks, to inject multidimensional information in the political context into the mapping. In this framework, we can profile political actors from different aspects and solve various downstream tasks. Experimental results demonstrate the effectiveness and capability of generalization of our method.

Framing is a communication strategy to bias discussion by selecting and emphasizing. Frame detection aims to automatically analyze framing strategy. Previous works on frame detection mainly focus on a single scenario or issue, ignoring the special characteristics of frame detection that new events emerge continuously and policy agenda changes dynamically. To better deal with various context and frame typologies across different issues, we propose a two-stage adaptation framework. In the framing domain adaptation from pre-training stage, we design two tasks based on pivots and prompts to learn a transferable encoder, verbalizer, and prompts. In the downstream scenario generalization stage, the transferable components are applied to new issues and label sets. Experiment results demonstrate the effectiveness of our framework in different scenarios. Also, it shows superiority both in full-resource and low-resource conditions.

Ideology of legislators is typically estimated by ideal point models from historical records of votes. It represents legislators and legislation as points in a latent space and shows promising results for modeling voting behavior. However, it fails to capture more specific attitudes of legislators toward emerging issues and is unable to model newly-elected legislators without voting histories. In order to mitigate these two problems, we explore to incorporate both voting behavior and public statements on Twitter to jointly model legislators. In addition, we propose a novel task, namely hashtag usage prediction to model the ideology of legislators on Twitter. In practice, we construct a heterogeneous graph for the legislative context and use relational graph neural networks to learn the representation of legislators with the guidance of historical records of their voting and hashtag usage. Experiment results indicate that our model yields significant improvements for the task of roll call vote prediction. Further analysis further demonstrates that legislator representation we learned captures nuances in statements.