Reinforcement Learning with Verifiable Rewards (RLVR) has shown significant promise for enhancing the reasoning capabilities of large language models (LLMs). However, prevailing algorithms like GRPO broadcast a uniform advantage signal across all tokens in a sequence. This coarse-grained approach overlooks the pivotal role of uncertain, high-stakes decisions during reasoning, leading to inefficient exploration and the well-documented problem of entropy collapse. To address this, we introduce UnCertainty-aware Advantage Shaping (UCAS), a model-free method that refines credit assignment by leveraging the model’s internal uncertainty signals. UCAS operates in two stages: it first modulates the response-level advantage using the model’s overall self-confidence, and then applies a token-level penalty based on raw logit certainty. This dual mechanism encourages exploration of high-uncertainty paths that yield correct answers while penalizing overconfident yet erroneous reasoning, effectively balancing the exploration-exploitation trade-off. Extensive experiments on five mathematical reasoning benchmarks show that UCAS significantly outperforms strong RLVR baselines across multiple model scales, including 1.5B and 7B. Our analysis confirms that UCAS not only achieves higher rewards but also promotes greater reasoning diversity and successfully mitigates entropy collapse.

The powerful generative capacity of Large Language Models (LLMs) has instigated a paradigm shift in recommendation. However, existing generative models (e.g., OneRec) operate as implicit predictors, critically lacking the capacity for explicit and controllable reasoning—a key advantage of LLMs. To bridge this gap, we propose OneRec-Think, a unified framework that seamlessly integrates dialogue, reasoning, and personalized recommendation. OneRec-Think incorporates: (1) Itemic Alignment: cross-modal Item-Textual Alignment for semantic grounding; (2) Reasoning Activation: Reasoning Scaffolding to activate LLM reasoning within the recommendation context; and (3) Reasoning Enhancement, where we design a recommendation-specific reward function that accounts for the multi-validity nature of user preferences. Experiments across public benchmarks show state-of-the-art performance. Moreover, our proposed “Think-Ahead” architecture enables effective industrial deployment, achieving a 0.159% gain in APP Stay Time and validating the practical efficacy of the model’s explicit reasoning capability.