In e-commerce, LLM agents show promise for shopping tasks such as recommendations, budget management, and bundle deals, where accurately capturing user preferences from long-horizon conversations is critical. However, progress is limited by two key challenges: (1) the absence of benchmarks for evaluating long-term preference-aware shopping tasks, and (2) the lack of fine-grained supervision for shopping agent training. To fill the benchmark gap, we introduce Shopping Companion Bench, a novel benchmark comprising two shopping tasks that require cross-session preference memory, grounded in a product pool of over 1.2 million real-world items. Our analysis further identifies two major sources of failure on this benchmark: cascading errors caused by preference hallucination, and insufficient verification of product attributes against user requirements. To address these failure modes, we design annotation-free, tool-wise rewards that provide process supervision for each tool call, alleviating reward sparsity in long-horizon tasks. Experimental results demonstrate that even state-of-the-art models such as GPT-5 achieve success rates below 70%, highlighting the difficulty of our benchmark. Notably, our fine-tuned lightweight 4B model consistently outperforms strong baselines in both preference capture and task performance, suggesting the effectiveness of our reward design.

Existing dialogue systems rely on query suggestion to enhance user engagement. Recent approaches mainly optimize generative models using click-through rate (CTR) models to align with user preferences. However, these methods are less effective in early-stage deployment scenarios, where click feedback is sparse and insufficient for training a reliable CTR model. To bridge this gap, we propose QualEQS, a quality-first iterative reinforcement learning framework for e-commerce query suggestion. We formalize actionable suggestion quality along three dimensions that directly affect downstream usability: answerability, factuality, and information gain. To continuously improve from online traffic without click supervision, we further propose group-level disagreement among candidate suggestions to identify ambiguous query contexts and mine hard training cases for iterative refinement. We also introduce EQS-Benchmark, a dataset of 16,949 real-world e-commerce queries for offline training and evaluation. Experiments show that our quality-based offline metrics correlate strongly with online performance, providing a practical evaluation recipe for sparse-feedback deployment. In both offline and online settings, QualEQS consistently outperforms strong baselines, yielding a 6.81% improvement in online ChatPV in a real-world enterprise-level conversational shopping assistant system.

E-commerce platforms increasingly display clickable query suggestions alongside items in the user feed, enabling users to refine or expand their intent without manually reformulating queries. Existing approaches either mine suggestions from historical logs—limited to past behavior and blind to long-tail, personalized intents or rely on off-the-shelf LLMs whose lack of platform-specific knowledge yields fluent but generic queries disconnected from real click behavior. We propose EAGER (Enrich-and-Align Generative Query Recommendation), a two-stage framework for generating query suggestions from clicked items. In the enrichment stage, supervised fine-tuning (SFT) follows a four-stage curriculum that scales information richness (from item-only to user-conditioned) and reasoning depth (from direct to chain-of-thought). Each stage incorporates rationale augmentation, diversity regularization, and self-distillation. In the alignment stage, we post-train via GRPO with a hybrid reward of multiple rule-based business signals and a preference-aware click reward. Extensive offline experiments and online A/B test demonstrate the effectiveness of EAGER, which has been deployed in production at a major e-commerce platform.

Large Language Model (LLM)-based agents show promise for e-commerce conversational shopping, yet existing implementations lack the interaction depth and contextual breadth required for complex product research. Meanwhile, the Deep Research paradigm, despite advancing information synthesis in web search, suffers from domain gaps when transferred to e-commerce. We propose ProductResearch, a multi-agent framework that synthesizes high-fidelity, long-horizon tool-use trajectories for training robust e-commerce shopping agents. The framework employs a User Agent to infer nuanced shopping intents from behavioral histories, and a Supervisor Agent that orchestrates iterative collaboration with a Research Agent to generate synthetic trajectories culminating in comprehensive, insightful product research reports. These trajectories are rigorously filtered and distilled through a reflective internalization process that consolidates multi-agent supervisory interactions into coherent single-role training examples, enabling effective fine-tuning of LLM agents for complex shopping inquiries. Extensive experiments show that a compact MoE model fine-tuned on our synthetic data achieves substantial improvements over its base model in response comprehensiveness, research depth, and user-perceived utility, approaching the performance of frontier proprietary deep research systems and establishing multi-agent synthetic trajectory training as an effective and scalable paradigm for enhancing LLM-based shopping assistance.