The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts - where missed cues can stereotype communities and undermine usability. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit (stated) as well as implicit (unstated, implied by the prompt’s cultural context) cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we show that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, provide a concrete testbed, and outline actionable directions for developing culturally informed T2I models and metrics that improve global usability.

Large pre-trained models have proved to be remarkable zero- and (prompt-based) few-shot learners in unimodal vision and language tasks. We propose MAPL, a simple and parameter-efficient method that reuses frozen pre-trained unimodal models and leverages their strong generalization capabilities in multimodal vision-language (VL) settings. MAPL learns a lightweight mapping between the representation spaces of unimodal models using aligned image-text data, and can generalize to unseen VL tasks from just a few in-context examples. The small number of trainable parameters makes MAPL effective at low-data and in-domain learning. Moreover, MAPL’s modularity enables easy extension to other pre-trained models. Extensive experiments on several visual question answering and image captioning benchmarks show that MAPL achieves superior or competitive performance compared to similar methods while training orders of magnitude fewer parameters. MAPL can be trained in just a few hours using modest computational resources and public datasets. We release our code and pre-trained model weights at https://github.com/oscmansan/mapl.

The ability to integrate context, including perceptual and temporal cues, plays a pivotal role in grounding the meaning of a linguistic utterance. In order to measure to what extent current vision-and-language models master this ability, we devise a new multimodal challenge, Image Retrieval from Contextual Descriptions (ImageCoDe). In particular, models are tasked with retrieving the correct image from a set of 10 minimally contrastive candidates based on a contextual description. As such, each description contains only the details that help distinguish between images. Because of this, descriptions tend to be complex in terms of syntax and discourse and require drawing pragmatic inferences. Images are sourced from both static pictures and video frames. We benchmark several state-of-the-art models, including both cross-encoders such as ViLBERT and bi-encoders such as CLIP, on ImageCoDe.Our results reveal that these models dramatically lag behind human performance: the best variant achieves an accuracy of 20.9 on video frames and 59.4 on static pictures, compared with 90.8 in humans. Furthermore, we experiment with new model variants that are better equipped to incorporate visual and temporal context into their representations, which achieve modest gains. Our hope is that ImageCoDE will foster progress in grounded language understanding by encouraging models to focus on fine-grained visual differences.