Demand for personalized financial advice is growing, yet current LLM-based advisors often fail to provide consistent and specialized guidance. Simple persona prompts rarely specify how a financial advisor should reason and often drift toward generic recommendations. We propose Fund2Persona, a framework that builds financial-advisor personas from real-world fund disclosures and refines them through an actor–scorer–patcher loop. We test whether the resulting personas can predict held-out portfolio changes and produce commentary consistent with fund managers’ own explanations. They outperform generic baselines on both tasks. We further study two downstream diagnostics: market-scenario generation, where persona retrieval broadens plausible investment views, and multi-turn investor–advisor conversations, where matched personas give more specific and useful advice than a generic advisor. These results suggest that real fund data can bring manager-specific investment expertise to LLM advisors rather than merely changing an LLM’s surface style.

Natural language processing (NLP) has been widely used in quantitative finance, but traditional methods often struggle to capture rich narratives in textual data, leaving potentially informative signals under-explored. Large language models (LLMs) offer a promising alternative as they are able to extract nuanced semantics. In this paper, we ask whether semantic signals extracted by LLMs from corporate disclosures predict abnormal returns (alpha) beyond broad market movements and common risk factors. We introduce a simple framework, *LLM as extractor, embedding as ruler*, which extracts context-aware, metric-focused textual spans and quantifies semantic changes across consecutive disclosure periods using embedding similarity. This allows us to measure the degree of metric shifting - how much firms move away from previously emphasized metrics, referred to as moving targets. In portfolio and cross-sectional regression tests against a recent traditional baseline, our method yields a moving-targets signal that delivers significant risk-adjusted alpha. Qualitative analysis suggests that these gains stem from preserving contextual qualifiers and filtering out non-metric terms that traditional approaches often miss.